Max Chernikov
@maxchernikov
Data and analytics leader driving revenue growth through customer insights and attribution.
United StatesWhat I'm looking for
I am a data and analytics leader with over a decade of experience turning customer insights into measurable revenue growth. I specialize in campaign attribution, subscription and retention analytics, and building frameworks that improve conversion effectiveness.
At Adobe I linked user journeys to subscription renewals and campaign performance, contributing to revenue growth from $6M to $50M ARR through attribution and funnel optimization. I have delivered A/B test analyses, forecasting models, and daily operational dashboards to guide decision-making.
Previously at Autodesk I owned marketing and path-to-purchase analytics, developed predictive trial-to-lead models that doubled conversion rates, and integrated big data sources to create actionable audience segments and personalization. I have hands-on experience with Adobe Analytics, GA360, Tableau, Power BI, and SQL-driven reporting.
I partner closely with engineering and product teams to ensure data quality, document workflows, and onboard analysts. I seek to apply rigorous analytics, experimentation, and UX-focused insights to drive customer acquisition, retention, and revenue growth.
Experience
Work history, roles, and key accomplishments
Marketing / Data Analytics Consultant
Self-employed
May 2022 - Present (3 years 5 months)
Provided Adobe Analytics and GA360 consulting to small businesses, built Tableau and Excel dashboards to track campaign KPIs and subscription funnels, and performed tagging and funnel QA to improve analytics accuracy.
ADLed Adobe Analytics studies and attribution work that supported growth from $6M to $50M ARR, delivered A/B test analyses and revenue forecast models, and built Power BI/Tableau dashboards to surface funnel and campaign insights.
AUOwned marketing and path-to-purchase analytics for autodesk.com and local sites, implemented personalization and segmentation that increased eStore conversion by 2.6% and optimized marketing flows to raise conversions by 4.7%.
Education
Degrees, certifications, and relevant coursework
HBHaas School of Business, University of California, Berkeley
Master of Business Administration, Business Administration
Completed an MBA at UC Berkeley Haas School of Business focusing on business and management skills relevant to analytics and marketing.
Moscow Technical University
Bachelor of Science, Electrical Engineering
Completed a Bachelor of Science in Electrical Engineering with coursework in engineering fundamentals and technical systems.
Tech stack
Software and tools used professionally
Availability
Location
United StatesAuthorized to work in
Job categories
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