Open to opportunities

Emily Cowperthwaite

@emilycowperthwaite

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Analytics leader driving insights, reporting automation, and team growth to boost business outcomes.

United States

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What I'm looking for

I seek a data-forward role where I can lead analytics, build automated reporting, mentor analysts, and deliver measurable business impact in a collaborative environment.

I am a strategic analytics leader with 8+ years of experience translating multi-stream data into actionable business insights and measurable results. I specialize in designing reporting systems, dashboards, and segmentation that improve engagement, retention, and operational efficiency.

At VML I manage and train analysts, built multi-year trend reporting, redesigned dashboards to save 120 hours of manual work, and lead testing and implementation efforts to optimize site performance. Previously I developed product-level reporting, reduced OPEX by 15% in consulting, and delivered client-facing visualizations across agencies using Tableau and PowerBI.

I bring a cross-industry perspective, strong technical skills in analytics tools, and a collaborative approach focused on aligning analysis with company goals and driving measurable impact.

Experience

Work history, roles, and key accomplishments

Current

Analytics Director

Current

VML

Jul 2022 - Present (3 years 6 months)

Led a team of 4 analysts to build multi-source reporting and redesigned dashboards, saving 120 hours of manual reporting and improving site engagement and retention through segmentation and testing.

Data Analysis Dashboarding SQL Tableau A B Testing Data Integration Team Leadership

Product Analyst

Cision

Oct 2021 - Jul 2022 (9 months)

Built multi-stream product reporting and interactive dashboards to surface product health, closed reporting gaps across teams, and aligned analytics with company goals.

Product Analytics Dashboarding Data Integration SQL Tableau KPI Design

Management Consultant

SLKone

Oct 2019 - May 2021 (1 year 7 months)

Analyzed organizational spend and processes to identify improvements that reduced OPEX by 15% and delivered dashboards and technology-enabled tools to improve profitability and reporting.

Cost Analysis Process Improvement Dashboarding Financial Modeling Stakeholder Engagement Data Visualization Change Management

Business Insights Analyst

WPP CMI/Compas

Sep 2018 - Oct 2019 (1 year 1 month)

Aggregated cross-channel advertising and site data and created Tableau dashboards to communicate data stories for 6+ clients, improving campaign recommendations and inter-team processes.

Tableau Excel Data Aggregation Reporting Stakeholder Management

Media Planner

Young & Rubicam

Aug 2016 - Jun 2017 (10 months)

Planned media campaigns to meet client objectives and supported cross-functional coordination for campaign execution.

Media Planning Campaign Strategy Reporting Client Communication

MDF Claiming Manager

Wunderman Productions

Aug 2015 - Aug 2016 (1 year)

Managed MDF claims processes and reconciliations to ensure accurate fund allocation and reporting between partners.

Process Management Reporting Excel

Education

Degrees, certifications, and relevant coursework

University of Miami

Master of Arts, International Affairs, Trade & Commerce

2016 - 2017

Completed a Master of Arts in International Affairs with emphasis on trade and commerce, focusing on international economic policy and trade dynamics.