Open to opportunities

Archita Jain

@architajain

Message

Advanced Analytics Manager with expertise in predictive modeling and data visualization.

United States

Message

What I'm looking for

I am looking for a role that fosters a data-driven culture, offers opportunities for growth, and allows me to leverage my analytics expertise to drive impactful business decisions.

I am an Advanced Analytics Manager with over 6 years of experience in tech, consulting, and hospitality. My expertise lies in predictive modeling, SQL, and data visualization, which I leverage to drive strategic decisions and optimize marketing strategies. I excel in presenting actionable insights to senior leadership, fostering a data-driven culture within organizations.

At Marriott International, I developed a self-service Marketing Dashboard for over 6,500 hotels, streamlining multiple reports into a one-stop solution. My efforts in analyzing paid media campaigns resulted in a 20% increase in ROI, while my implementation of automated data validation processes using SQL significantly reduced manual checks by 80%. I am passionate about using data to uncover key business opportunities and enhance decision-making processes.

Previously, as a Data Analytics Senior Associate at PwC, I led an offshore team in migrating 300 Tableau reports and automated healthcare reporting processes, driving revenue growth through data-driven marketing analytics. I am committed to continuous learning and sharing knowledge, guiding peers in best practices to enhance their skills and reporting capabilities.

Experience

Work history, roles, and key accomplishments

Current

Analytics Manager

Current

Marriott International

Jul 2023 - Present (2 years)

Actively working as an Analytics Manager of Topline Performance Analysis for Global Marketing US & Canada. Developed self-service Marketing Dashboard for 6,500+ hotels, streamlining multiple reports into a one-stop solution.

Adobe Analytics Tableau Python SQL Snowflake Amazon Redshift Agile Leadership A B Testing

Data Analytics Senior Associate

PwC (PricewaterhouseCoopers)

Oct 2021 - Present (3 years 9 months)

Led an offshore team migrating 300 Tableau reports, conducting impact analysis to integrate key Salesforce attributes. Automated healthcare reporting processes using SQL, migrating from legacy systems (Xcleys) in SAS to Teradata EDW.

Tableau Salesforce SQL SAS Teradata ETL Data Quality Stakeholder Management Agile

Senior Marketing Data Analyst

Javelin & KERN Omnicom Agency

May 2021 - Present (4 years 2 months)

Led cross-functional effort to define customer engagement and retention KPIs to analyze 25+ marketing campaigns. Designed and conducted A/B tests on ad strategies, boosting conversion rates by 4% and reducing unsubscribes by 2%.

Tableau A B Testing Statistical Analysis Palantir Marketing Analytics KPIs

Business Intelligence Engineer

Just Dial

Dec 2015 - Present (9 years 7 months)

Identified user behavior data to identify search patterns and preferences, enabling optimization of search functionality. Optimized paid search campaigns leveraging strategic keyword targeting, which drove a 3% increase in website traffic.

SQL Jira Data Integration Search Engine Optimization User Behavior Analysis Reporting Product Decisions

Developer

GnG IT Services

Oct 2014 - Present (10 years 9 months)

Optimized SQL queries to achieve a 20% reduction in execution time, enhancing overall database performance. Integrated an ETL pipeline to improve data quality and profiling, ensuring accurate and reliable data for analysis.

SQL ETL Data Quality Data Profiler Web Development Optimization

Education

Degrees, certifications, and relevant coursework

University of Texas At Dallas

Master of Science, Business Analytics

Grade: Dean’s Excellence Scholarship’s Recipient

Activities and societies: Engaged as a member of the Women in Tech crew for PwC's Consulting Solution. Organized firm events, including hackathons, Diwali celebrations, and technical meet-ups.

Recipient of the Dean’s Excellence Scholarship. Focused on advanced business analytics, including predictive modeling and data visualization techniques.

London School of Economics, University of London

Bachelor of Science, Economics and Management

Activities and societies: Passionate about dance, with experience performing in diverse stage shows. Enthusiastic about videography to showcase dance and travel adventures, bringing stories to life visually. Volunteered for Senior Citizen, Rotaract NGOs, and Animal welfare NGOs protecting street dogs in India.

Studied Economics and Management, gaining a foundational understanding of economic principles and management strategies.