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@zahidsiddiqui
I am a strategic analytics leader driving growth through data and AI.
I am an accomplished strategy and analytics leader with 12+ years of experience across leading tech companies including Google, Samsung, Tableau, PayPal and Qualys.
I specialize in turning raw data into actionable insights—developing data-driven initiatives that saved millions, launching products globally across 200 countries, and delivering 350+ Tableau dashboards to product and marketing teams.
My technical toolkit includes advanced SQL, Google BigQuery, Snowflake, Teradata, Oracle, Tableau (certified), Looker, Excel pivots, CRM systems (NetSuite, Salesforce), Marketo and Eloqua, and AI prompting to accelerate productivity and reporting.
I partner closely with executives and cross-functional teams to build executive-facing reporting, improve marketing and sales productivity, and scale operations—consistently delivering measurable business impact and cost savings.
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Work history, roles, and key accomplishments
Developed and launched a Weekly Leadership Newsletter dashboard, reducing manual reporting time by 90% and built SDR and Rhythm of Business dashboards to improve alignment.
Delivered dashboards that increased program effectiveness 16% and identified supply-demand trends that saved $10M; led global event reporting improvements that raised event performance 8% and boosted employee satisfaction 20%.
Tableau
Aug 2021 - Feb 2022 (6 months)
Analyzed customer journeys and built GTM dashboards that improved conversion 20% and engagement 14%; implemented an email asset classification framework improving categorization 24% and reducing search time 50%.
Owned weekly executive reporting and sales forecasting, driving a 50% uplift in business KPIs across key accounts (Amazon, BestBuy, Verizon); managed $500K digital shelf operations and improved actionable insights 50% and data integrity 30%.
Launched 10 products globally and built executive dashboards that improved data accessibility 80%, contributing to $10M annual revenue uplift and reducing time-to-market 50% while increasing product adoption 35%.
Degrees, certifications, and relevant coursework
Master of Science
Master of Science degree from San Jose State University.
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