Salma Zayed
@salmazayed
I am a senior marketing data analyst driving actionable insights.
United StatesWhat I'm looking for
I am a senior marketing data analyst with an MS in Business Analytics and hands-on experience delivering analytics at scale, most recently at Salesforce. I design, build, and maintain data pipelines and ecosystems using BigQuery, Snowflake, and dbt, and translate complex data into clear, actionable stories for senior stakeholders.
I have led dashboarding and self-serve analytics (Tableau) efforts, mentored and onboarded team members, and partnered with product and engineering to automate processes that reduced costs and improved productivity. My background in paid media and cross-functional collaboration has produced measurable impacts, including ROI improvements and operational efficiency gains.
Experience
Work history, roles, and key accomplishments
SASr. Marketing Data Analyst
Salesforce
Sep 2021 - Present (3 years 11 months)
Led development of analytical solutions and self-serve dashboards, designing and maintaining data pipelines with BigQuery, Snowflake, and dbt to inform senior stakeholders. Mentored and onboarded 6 team members in 4 weeks and drove automation that reduced operational costs.
PEBusiness Analyst
Pearson
Mar 2021 - Sep 2021 (6 months)
Developed ETL/ELT workflows and cleaned data pipelines to build reliable data ecosystems and validated data correctness. Led Tableau training that improved internal usability by 34% and produced complex dashboards tracking key business metrics.
PESenior Paid Media Analyst
Pearson
May 2019 - Mar 2021 (1 year 10 months)
Orchestrated paid media campaigns and optimized budget allocation to increase ROI by 20% year-over-year while delivering cross-functional insights to Marketing and Finance. Managed a 3-member team and coordinated with senior partners to drive performance.
PEPaid Media Manager
Pearson
Sep 2017 - May 2019 (1 year 8 months)
Managed paid media across Google, Facebook, and LinkedIn, implementing budget optimization strategies that reduced cost-per-acquisition by 18%. Collaborated with marketing, design, and development to align paid strategies with business goals.
Education
Degrees, certifications, and relevant coursework
UMUniversity of Michigan
Master of Science, Business Analytics
Master of Science in Business Analytics from the University of Michigan focused on business analytics methodologies and data-driven decision making.
UFUniversity of Central Florida
Bachelor of Business Administration, Digital Marketing and IT Management
Bachelor of Business Administration from the University of Central Florida with a double major in Digital Marketing and IT Management.
Tech stack
Software and tools used professionally
Availability
Location
United StatesAuthorized to work in
Job categories
Skills
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