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Joel Dow

@joeldow

Analytics leader at Jellyfish who built measurement programs and led a TruGreen checkout test that lifted completion-to-purchase by 19%.

United States

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At Jellyfish, I led the enterprise analytics practice and directed teams of 8–10 across client accounts. For HOKA (Deckers Brands), I oversaw digital measurement, media signal optimization, and data pipelines feeding downstream AI processes.

I designed measurement frameworks spanning attribution, marketing mix modeling, and incrementality testing. For TruGreen, I designed and led an A/B testing program for express checkout that lifted checkout completion-to-purchase by 19% and drove a sitewide rollout.

At Razorfish (Publicis Sapient), I built a data strategy roadmap that drove $4M+ in mobile revenue and a 20%+ increase in mobile app adoption within 12 months. Earlier, at Eagle Investment Systems, I led teams delivering analytics platform, data warehouse, and performance measurement implementations.

Experience

Work history, roles, and key accomplishments

Senior Director, Analytics & Client Partnerships

Jellyfish

Mar 2021 - Oct 2026 (5 years 7 months)

Led the enterprise analytics practice, directing 8–10 analytics managers, decision scientists, and reporting specialists. Built measurement frameworks and advised CMO-level clients, driving a ~10% average revenue increase per client.

Attribution Marketing Mix Modeling Incremental Testing Predictive Analytics GA4 Server Side Tagging Google Cloud Platform SQL R Tableau Power BI Jira Asana Confluence Excel VBA

Marketing Analytics Lead / Product Manager

Razorfish (Publicis Sapient)

Mar 2015 - Mar 2021 (6 years)

Owned measurement strategy, KPI frameworks, and executive reporting for CMO-level clients. Grew the analytics team from 2 to 4 analysts and built data strategy roadmaps that drove significant revenue and adoption increases.

Measurement Strategy KPI Frameworks Tagging and Taxonomy Data Governance Attribution Modeling A B Testing SQL Tableau Power BI Looker Domo

Consultant

Eagle Investment Systems

Sep 2011 - Mar 2015 (3 years 6 months)

Led teams of 3–6 consultants and developers on analytics platform, data warehouse, and performance measurement implementations. Supported four client relationships averaging $3M in annual revenue each.

Analytics Platforms Data Warehouse Performance Measurement Agile Kanban Training Programs