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@uriahgibson
Experienced data analyst specializing in digital marketing and analytics.
I am a data analytics professional with extensive experience in leveraging data-driven strategies to enhance business performance. My expertise spans across Google Analytics, Adobe Analytics, Google Tag Manager, and advanced analytics tracking, enabling me to deliver actionable insights that drive decision-making.
Throughout my career, I have successfully managed projects related to tag management and analytics implementation, collaborating closely with cross-functional teams to align tracking requirements with business objectives. My role as a Senior Data Analyst has allowed me to utilize tools like Looker and Tableau to provide comprehensive data analytics and insights, ultimately empowering teams to make informed decisions.
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Work history, roles, and key accomplishments
Pace
Aug 2023 - Apr 2024 (8 months)
Leveraged advanced analytics and data science to deliver insights using tools like Google Analytics, Looker, and Tableau, supporting data-driven decision-making across teams.
UnitedHealth Group
Aug 2023 - Mar 2024 (7 months)
Managed the deployment and integration of Adobe Launch for digital analytics and tag management, ensuring accurate data collection and reporting to support strategic decision-making.
Mr. Cooper
Feb 2020 - May 2023 (3 years 3 months)
Utilized advanced analytics and data science to drive decision-making and optimize performance, serving as a subject matter expert for Google Analytics and delivering actionable insights.
PepsiCo
Apr 2019 - Dec 2019 (8 months)
Managed Google services and created custom tags in Google Tag Manager, developing reports and visualizations to enhance data operations for the web development team.
DealerOn, Inc
Mar 2018 - Nov 2018 (8 months)
Managed SEO accounts for car dealerships, utilizing data analytics to improve organic visibility and search rankings through comprehensive reporting and optimization strategies.
CBRE
Apr 2017 - Mar 2018 (11 months)
Provided technical support and troubleshooting for hardware and software issues, enhancing user experience and system performance through data-driven strategies.
SEO Analytica Inc.
Jul 2014 - Jan 2018 (3 years 6 months)
Managed marketing and analytics for small to medium-sized businesses, enhancing their digital presence through website development and data-driven strategies.
PepsiCo
Jul 2016 - Nov 2016 (4 months)
Delivered technical support and troubleshooting for internal employees, enhancing technology system efficiency through data-driven strategies.
Expedia Group
Aug 2015 - Jan 2016 (5 months)
Provided exceptional technical support and maintained technology systems, utilizing data analytics to troubleshoot issues and enhance system performance.
Degrees, certifications, and relevant coursework
High School Diploma, General Education
2000 - 2003
Completed high school education, obtaining a High School Diploma.
Software and tools used professionally
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