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Emily Cowman

@emilycowman

Marketing professional with 7+ years of experience driving multi-channel campaigns, demand gen, and customer engagement.

United States

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What I'm looking for

I’m looking for a role where I can own and scale integrated marketing programs that directly support pipeline and revenue growth. I enjoy building and executing multi-channel campaigns across email, webinars, content, and digital programs, especially when they are grounded in segmentation, automation, and performance data.

Marketing professional with 7+ years of experience driving multi-channel campaigns, demand gen, and customer engagement.

Proven track record of owning and scaling marketing programs, including email, webinar, and event strategies, to drive pipeline

growth and revenue impact. Skilled in marketing automation, segmentation, and performance optimization, with a strong focus on

data-driven decision making and cross-functional collaboration.

Experience

Work history, roles, and key accomplishments

Marketing Programs Manager

Arkance

Jun 2022 - Jan 2026 (3 years 7 months)

Owned strategy and execution of 6–10 integrated marketing programs per quarter to drive pipeline growth, engagement, and retention. Managed Marketo email automation (20–30% open rates, 2–5% CTR), ran 10–15 webinars per month (40–50% attendance; 100–300 registrants), and led 10–15 annual virtual/in-person events while standardizing SOPs for scalable campaign execution.

Demand Generation Email Campaign Management Integrated marketing programs Marketo Webinar program management Segmentation Marketing Automation

Marketing & Communications Manager

Gebhart Properties / Horizon

Dec 2019 - Jun 2022 (2 years 6 months)

Developed and executed multi-channel marketing strategy across digital, print, and events supporting leasing goals and maintaining occupancy above 90%. Partnered with leasing and operations to improve lead quality and conversion, built 8 property websites to strengthen SEO and lead generation, and coordinated budgets, vendor relationships, and community engagement initiatives.

Digital Advertising Website Management Community Engagement Social media management Social Media Management Multi channel marketing strategy SEO Budgeting

Community Partner Coordinator

Rebuilding Together Baltimore

Aug 2018 - Jul 2019 (11 months)

Managed social media strategy, increasing engagement and reach by ~40%, and led website redesign and content strategy to clarify the organization’s mission. Built partnerships with 7+ community organizations (500+ annual participants), planned donor and volunteer events, and coordinated a community mural securing $3K+ in funding and in-kind support.

Content Strategy Partnership Development Partnership development Volunteer coordination Fundraising Website Redesign Event Planning