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Gurvinder Kaur

@gurvinderkaur

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I’m a strategic, data-driven marketing leader driving growth through integrated multi-channel healthcare campaigns.

United States

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What I'm looking for

I seek a collaborative, mission-driven role leading integrated, data-driven marketing programs in healthcare or nonprofit settings where I can scale campaigns, mentor teams, and drive measurable growth.

I am a strategic, data-driven integrated marketing professional with 10+ years of experience developing and scaling multi-channel marketing programs in the healthcare industry. I have a proven track record of driving growth through digital, social, content, and traditional media campaigns.

In my current role I led development and execution of integrated campaigns across digital (search, display, social), TV, radio, print, and out-of-home, resulting in a 7% increase in brand awareness and 55% growth in website traffic, while supporting digital campaigns that contributed over $1M to fundraising efforts. I manage cross-functional collaboration between growth, content, analytics, and external agencies and oversee website optimization, SEO, and an internal brand hub to improve discoverability and brand consistency. I also develop briefs, manage vendors, and use analytics to iterate and improve performance.

I infuse the customer voice into full-funnel strategies, prioritize measurable outcomes, and bring hands-on experience in content, social, reputation management, CRM, and events. I am motivated to lead high-impact marketing programs that drive acquisition, engagement, and fundraising growth.

Experience

Work history, roles, and key accomplishments

Current

Marketing & Communications Manager

Current

MJHS Health System

Jul 2023 - Present (2 years 2 months)

Led integrated marketing campaigns across digital, TV, radio, print, and out-of-home, driving a 7% increase in brand awareness and 55% growth in website traffic while supporting digital efforts that contributed over $1M to fundraising. Manage cross-functional teams and vendor partners to align strategy, SEO, and brand governance.

Integrated Marketing SEO Campaign Management Analytics Vendor Management Content Strategy

Assistant Manager, Marketing & Communications

MJHS Health System

Jul 2020 - Jun 2023 (2 years 11 months)

Owned and executed 20+ annual digital marketing campaigns including paid search, programmatic display, and video, growing web traffic by 20% across multiple service lines. Managed content and social strategy (reach +14%), and led CRM and reputation management initiatives to improve acquisition and engagement.

Paid Search Programmatic Video Advertising Content Development Social Media Strategy CRM Reputation Management Analytics

Marketing & Community Relations Specialist

Isabella Center

May 2015 - Jun 2020 (5 years 1 month)

Led visual and verbal branding across digital, print, and field events and managed 100+ annual events and community partnerships to ensure consistent brand voice and collateral. Supported internal communications with branded messaging and materials to drive stakeholder engagement.

Brand Management Event Management Community Partnership Internal Communications Copywriting Stakeholder Engagement Project Management

Marketing & Social Media Consultant

Isabella Center

Aug 2014 - May 2015 (9 months)

Implemented a social content strategy and developed digital assets that boosted engagement by 31% while aligning content with brand tone and design principles. Provided strategic guidance on brand voice and content production.

Social Media Strategy Content Creation Community Management Analytics

Volunteer Development Coordinator

NYC Civic Corps

Oct 2012 - Aug 2013 (10 months)

Promoted consistent messaging and outreach for civic programs and coordinated volunteer communications, managing 500+ volunteers annually to support program delivery. Developed outreach materials to sustain volunteer engagement and program awareness.