Illysa Leach
@illysaleach
I am a marketing and operations professional driving growth with data-driven strategies.
United StatesWhat I'm looking for
I am a marketing and operations professional who has led local and digital campaigns that delivered measurable growth — including a 25% increase in weekly transactions, a 40% growth in social following, and maintaining over 90% occupancy in residential leasing.
I leverage tools such as Salesforce, Agorapulse, Asana, and Mailchimp to manage timelines, automate content calendars, and analyze engagement to improve performance. I hold an Executive MBA and a BS in Business Administration (Minor in Marketing) and build training and onboarding content that reduces turnover and increases consistency.
Experience
Work history, roles, and key accomplishments
Office Administrator
West Shore Home
Nov 2024 - Present (9 months)
Managed project timelines and cross-functional coordination across sales, customer service, and marketing; leveraged Salesforce for lead management and reporting and created internal training content that improved onboarding and operational consistency.
Communications Extension Trainer
West Virginia Statewide Afterschool Network
Nov 2024 - Present (9 months)
Built automated content calendars with Agorapulse and Asana and produced segmented Mailchimp newsletters, improving open and click-through rates; analyzed engagement data to refine training and increase participant satisfaction and retention.
CHMarketing Coordinator
Chick-fil-A
Nov 2022 - Dec 2024 (2 years 1 month)
Developed and executed quarterly marketing roadmaps and local campaigns that increased weekly transactions by 25% and grew social media following by 40%. Established community partnerships and coordinated with corporate stakeholders to drive guest engagement and brand visibility.
Marketing Manager | Leasing Agent
Canvas Townhomes
Jun 2022 - Nov 2022 (5 months)
Managed leasing and local marketing for a 150-unit property, maintaining over 90% occupancy and exceeding leasing targets by 20–30%. Prospected and secured new tenants via social media and local outreach, increasing occupancy by 15% within three months.
Education
Degrees, certifications, and relevant coursework
WUWest Virginia University
Master of Business Administration, Business Administration
Completed an Executive Master of Business Administration at West Virginia University in May 2024.
WUWest Virginia University
Bachelor of Science, Business Administration
Completed a Bachelor of Science in Business Administration with a Minor in Marketing at West Virginia University in December 2022.
Tech stack
Software and tools used professionally
Availability
Location
United StatesAuthorized to work in
Job categories
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