Hannah Rea

Segmented the market effectively by identifying key verticals and buyer personas to tailor campaigns, driving customer acquisition and retention for Tripwire products. Designed and implemented comprehensive marketing strategies to promote cybersecurity solutions, ensuring alignment with business objectives and targeted market segments.

Developed and executed co-branded marketing campaigns with strategic partners to drive joint customer acquisition and revenue growth. Built and delivered partner enablement materials, such as sales collateral and training resources, to empower partners to effectively sell Alert Logic's solutions.

Collaborated with the sales team to create and manage lead generation initiatives for managed service providers, ensuring qualified leads were captured and converted. Monitored and analyzed the effectiveness of channel marketing campaigns, tracking key performance indicators and providing regular reports to senior leadership.

Identified opportunities for improving marketing operations processes, recommending and implementing best practices to enhance operational efficiency. Managed marketing technology platforms, ensuring accurate data management and integration across systems.

Ensured accurate and up-to-date marketing data across all systems by managing and maintaining customer, lead, and campaign data in CRM and marketing automation platforms. Documented and standardized data processes and workflows to ensure consistency and efficiency in marketing operations.

Managed the creation, ongoing maintenance, performance optimization, and security of websites, ensuring they were up-to-date and responsive. Developed and maintained strong, long-term relationships with clients by understanding their business goals and providing tailored web solutions.

Developed, managed, and executed digital marketing projects for high-level clients, offering optimal SEO strategies to achieve business goals. Worked with stakeholders to define campaign objectives, target audience, and key messaging, ensuring alignment with overall business goals.

Assisted in the development and execution of marketing campaigns across multiple channels, including social media, email, and digital advertising. Created and curated content for social media platforms, enhancing brand engagement and online presence.

Monitored and analyzed the performance of marketing initiatives, tracking key metrics such as engagement and donations, and provided regular reports to assess effectiveness. Created and executed a comprehensive marketing plan to promote Colorado Gives Day, including strategy development and target audience identification.

Helped create marketing collateral, such as promotional materials, handouts, and client-facing content, supporting event promotions and overall marketing efforts. Assisted in producing and editing graphic design projects for event marketing materials, including brochures and flyers, ensuring alignment with brand guidelines.

Studied Public Relations at the Grady College of Journalism & Mass Communications. Gained expertise in strategic communication and media relations.

Pursued a Bachelor of Arts in Spanish through the Franklin College of Arts & Sciences. Developed strong linguistic and cultural understanding.