Hannah ReaHR
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Hannah Rea

@hannahrea

Results-driven channel marketing manager with expertise in campaign execution.

United States

What I'm looking for

I am looking for a marketing role that fosters strategic thinking, with opportunities for growth and collaboration in a dynamic team environment.

I am a results-driven, multifaceted marketing professional with a proven track record of developing and executing high-impact campaigns that drive brand awareness and revenue growth. My experience spans various roles, where I have honed my skills in data analytics, SEO, digital advertising, and marketing automation tools to optimize campaign performance. I am adept at strategic planning, team leadership, and cross-functional collaboration, known for delivering innovative solutions and managing budgets effectively.

In my recent role as Marketing Campaign Lead at Fortra, I successfully segmented the market to tailor campaigns that drove customer acquisition and retention for Tripwire products. I designed comprehensive marketing strategies that aligned with business objectives and managed brand positioning in the cybersecurity market. My ability to analyze campaign performance and provide actionable insights has consistently led to measurable business outcomes.

Throughout my career, I have collaborated with sales teams to create lead generation initiatives and managed marketing operations processes to enhance operational efficiency. I thrive in dynamic, fast-paced environments and am passionate about leveraging my skills to contribute to a company's success.

Experience

Work history, roles, and key accomplishments

FO

Marketing Campaign Lead

Fortra

Nov 2022 - Jan 2025 (2 years 2 months)

Segmented the market effectively by identifying key verticals and buyer personas to tailor campaigns, driving customer acquisition and retention for Tripwire products. Designed and implemented comprehensive marketing strategies to promote cybersecurity solutions, ensuring alignment with business objectives and targeted market segments.

FO

Partner Marketing Manager

Fortra

May 2022 - Nov 2022 (6 months)

Developed and executed co-branded marketing campaigns with strategic partners to drive joint customer acquisition and revenue growth. Built and delivered partner enablement materials, such as sales collateral and training resources, to empower partners to effectively sell Alert Logic's solutions.

CC

Channel Marketing Specialist

Carbonite + Webroot, OpenText Companies

May 2020 - Mar 2022 (1 year 10 months)

Collaborated with the sales team to create and manage lead generation initiatives for managed service providers, ensuring qualified leads were captured and converted. Monitored and analyzed the effectiveness of channel marketing campaigns, tracking key performance indicators and providing regular reports to senior leadership.

CC

Marketing Operations Coordinator

Carbonite + Webroot, OpenText Companies

Jun 2019 - May 2020 (11 months)

Identified opportunities for improving marketing operations processes, recommending and implementing best practices to enhance operational efficiency. Managed marketing technology platforms, ensuring accurate data management and integration across systems.

CC

Marketing Operations Data Coordinator

Carbonite + Webroot, OpenText Companies

Apr 2018 - Jun 2019 (1 year 2 months)

Ensured accurate and up-to-date marketing data across all systems by managing and maintaining customer, lead, and campaign data in CRM and marketing automation platforms. Documented and standardized data processes and workflows to ensure consistency and efficiency in marketing operations.

RD

Account Manager & Lead Web Developer

Rounded Digital

Feb 2017 - Dec 2017 (10 months)

Managed the creation, ongoing maintenance, performance optimization, and security of websites, ensuring they were up-to-date and responsive. Developed and maintained strong, long-term relationships with clients by understanding their business goals and providing tailored web solutions.

NR

Digital Marketing Project Manager

Native Rank

Feb 2016 - Jun 2016 (4 months)

Developed, managed, and executed digital marketing projects for high-level clients, offering optimal SEO strategies to achieve business goals. Worked with stakeholders to define campaign objectives, target audience, and key messaging, ensuring alignment with overall business goals.

MP

Marketing Intern

MCP Presents

Nov 2013 - Apr 2014 (5 months)

Assisted in the development and execution of marketing campaigns across multiple channels, including social media, email, and digital advertising. Created and curated content for social media platforms, enhancing brand engagement and online presence.

NC

Marketing & Communications Assistant

National MS Society CO/WY Chapter

Sep 2012 - Jan 2013 (4 months)

Monitored and analyzed the performance of marketing initiatives, tracking key metrics such as engagement and donations, and provided regular reports to assess effectiveness. Created and executed a comprehensive marketing plan to promote Colorado Gives Day, including strategy development and target audience identification.

NC

Marketing & Communications Intern

National MS Society CO/WY Chapter

Apr 2012 - Sep 2012 (5 months)

Helped create marketing collateral, such as promotional materials, handouts, and client-facing content, supporting event promotions and overall marketing efforts. Assisted in producing and editing graphic design projects for event marketing materials, including brochures and flyers, ensuring alignment with brand guidelines.

Education

Degrees, certifications, and relevant coursework

University of Georgia logoUG

University of Georgia

Bachelor of Arts (B.A.), Public Relations

Studied Public Relations at the Grady College of Journalism & Mass Communications. Gained expertise in strategic communication and media relations.

UG

University of Georgia

Bachelor of Arts (B.A.), Spanish

Pursued a Bachelor of Arts in Spanish through the Franklin College of Arts & Sciences. Developed strong linguistic and cultural understanding.

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Hannah Rea - Marketing Campaign Lead - Fortra | Himalayas