Open to opportunities

Katie Kastanek

@katiekastanek

Message

Marketing leader with 20+ years driving brand growth, demand generation, and innovative, data-informed strategy.

United States

Message

What I'm looking for

I’m looking for a collaborative team where I can own integrated, data-driven marketing strategy—turning business goals into multi-channel campaigns and content funnels that grow pipeline and revenue through measurable performance and creative innovation.

I’m a dynamic marketing leader with 20+ years of experience driving brand growth, market expansion, and creative innovation across diverse industries. I translate complex business goals into bold, insight-driven marketing strategies that elevate visibility, ignite engagement, and accelerate revenue.

In my current Hybrid Marketing Manager role, I lead multi-channel B2C and B2B marketing strategy and execution, owning brand positioning, content development, and digital performance. I develop integrated campaigns across social media, email, paid media, SEO, and web; build high-performing campaign funnels; and manage marketing systems like CRM, tracking, and reporting to improve performance and visibility. Previously, as a Marketing Director, I owned integrated marketing across digital, traditional, and community channels to strengthen brand consistency, community presence, and revenue performance—while leading partnerships, paid media optimization, and agency/vendor direction. I’m a collaborative, inspiring leader who cultivates high-performing teams, aligns with sales and leadership on pipeline goals, and uses creativity plus data to deliver measurable impact.

Experience

Work history, roles, and key accomplishments

Current

Hybrid Marketing Manager

Current

Suncor Stainless, Inc.

Jan 2021 - Present (5 years 5 months)

Led marketing strategy and execution for a multi-channel organization, owning brand positioning, content development, and digital performance. Built integrated B2C/B2B campaigns across social, email, paid media, SEO, and web while optimizing funnels and CRM/tracking to improve engagement and lead generation.

Positioning Marketing Campaigns Email Marketing Paid Media SEO Content Marketing CRM Reporting Marketing Analytics

Marketing Director

R.A.D. Sports

Jan 2017 - Jan 2020 (3 years)

Owned full marketing strategy and execution across multiple brands, driving digital growth, brand consistency, community visibility, and revenue performance. Developed integrated campaigns using digital, traditional, and community channels; managed social and paid media; and directed agencies/vendors to deliver cohesive, audience-specific messaging.

Integrated Marketing Campaigns Social Media Strategy Paid Media Optimization Agency Management Community Outreach Brand Consistency ROI Optimization

Remote Marketing Manager

Acosta Sales & Marketing

Jan 2012 - Jan 2017 (5 years)

Managed national integrated marketing initiatives for major consumer brands across digital and content channels. Led large-scale content programs (video, digital, experiential), collaborated cross-functionally to execute multi-channel campaigns, and used performance analysis to optimize targeting and messaging.

Integrated Marketing Content Marketing Campaigns Experiential Marketing Campaign Analysis Cross Functional Collaboration Demand Generation

Marketing & Graphics Coordinator

Benchmark Sales & Marketing

Jan 2006 - Jan 2010 (4 years)

Supported end-to-end marketing execution and creative production for multiple client brands. Coordinated trade shows, print and digital assets, and vendor relationships to deliver promotional initiatives.

Marketing Coordination Creative Production Trade Show Planning Digital Asset Management Vendor Management Campaign Execution

Allocation Analyst (Merchandising)

Talbots

Jan 2005 - Jan 2006 (1 year)

Designed and executed data-driven merchandise distribution strategies across 800+ retail locations to optimize inventory allocation for sales performance and margin efficiency. Partnered with buying and planning teams to align assortments with market trends, consumer demand, and seasonal forecasts to improve sell-through and profitability.

Merchandise Planning Distribution Demand Forecasting Assortment Planning Margin Improvement Data Analysis Market Trends

Market Research & Venue Assistant

The Bauman Group

Jan 2004 - Jan 2005 (1 year)

Conducted market research to identify high-impact trade show opportunities aligned with brand strategy and target audience engagement. Supported event participation planning to support business growth objectives.

Market Research Audience Targeting Event Planning Venue Research Data Analysis