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Obehioye Oseghale

@obehioyeoseghale

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Strategic marketing leader with 10 years of experience in campaigns.

United States

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What I'm looking for

I am looking for a role that fosters creativity and innovation, where I can lead impactful marketing strategies and collaborate with diverse teams to drive brand growth.

As a strategic marketing leader with a decade of experience, I have successfully scaled global B2B and B2C campaigns across diverse sectors including tech, government, and nonprofit. My most recent role at Amazon involved leading integrated marketing efforts that generated over 890 million impressions and achieved a 6.5% engagement rate. I leverage data-driven strategies, influencer partnerships, and user-generated content to elevate brand visibility and engagement.

Throughout my career, I have demonstrated a proven ability to turn analytics into actionable insights, leading high-performing teams to drive measurable impact across digital ecosystems. My work at Fors Marsh further honed my skills in digital strategy, where I directed campaigns that improved website traffic by 50% and increased brand awareness significantly for public health initiatives. I am passionate about using innovative marketing techniques to tell compelling stories that resonate with audiences.

Experience

Work history, roles, and key accomplishments

Current

Global Marketing Manager

Current

Amazon

Apr 2022 - Present (3 years 4 months)

Spearheaded global B2B marketing campaigns that drove over 890 million impressions and achieved a 6.5% engagement rate by utilizing data-driven insights to optimize strategies and content across various social media platforms. Built and executed influencer marketing programs with partners like Oprah Winfrey and John Legend, earning 20+ million impressions and increasing positive sentiment by 25%.

B2B Marketing Influencer Marketing Data Driven Social Media Marketing Brand Awareness User Generated Content

Marketing Account Lead

Fors Marsh

Jun 2020 - Present (5 years 2 months)

Directed B2C digital strategy for The Centers for Medicare and Medicaid Services, The Office of Infectious Disease, The Department of Human and Health Services, and more. Improved CMS’s website structure and streamlined content, increasing website traffic by 50% and decreasing website abandonment rate by 7%.

Website Optimization Platform Native Content Creation

Manager of Communications & Development

Carpenter's Shelter

Jan 2020 - Present (5 years 7 months)

Revamped email marketing strategy, identifying new prospects and improving UX and copy leading to $10K+ in new donor contributions. Increased website visitors by 20% and reduced bounce rate by 9.5% through monthly content planning and WordPress updates.

Email Marketing UX Copywriting WordPress Content Planning Public Relations Media Relations

Marketing & Communications Associate

Pulsar Advertising

Dec 2018 - Present (6 years 8 months)

Led integrated campaigns for clients like Maryland Department of Transportation, New York MTA, and The City of Alexandria, Virginia. Generated 2+ million impressions and 5% increase in recruits through digital ads and dark posts for Maryland Department of Transportation.

Digital Advertising Dark Posts Client Management Campaign Strategy Marketing Communications

Social Media Coordinator

Performers Theatre Workshop

Nov 2018 - Present (6 years 9 months)

Managed social media accounts and content for the theatre workshop. Developed and implemented social media strategies to increase engagement and reach.

Social Media Management Content Creation Social Media Strategy Digital Marketing

Social Media Associate

Panasonic

Jun 2018 - Present (7 years 2 months)

Assisted in managing social media presence and campaigns for Panasonic. Contributed to content creation and community management efforts.

Community Management

Communications Fellow

AmeriCorps

Jan 2017 - Present (8 years 7 months)

Served as a Communications Fellow, supporting communication initiatives and outreach programs. Developed communication materials and assisted with public relations.

Communication Public Relations Outreach programs Content Development Community Engagement

Internship

Marketing EDGE

Jan 2014 - Present (11 years 7 months)

Gained foundational experience in marketing through an internship program. Assisted with various marketing tasks and learned about industry best practices.

Marketing Research Data Entry Administrative Support