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Dustin RichardsonDR
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Dustin Richardson

@dustinrichardson

GTM Operations leader at insightsoftware who built an automated ICP scoring and BDR routing engine and reversed a $120M+ ARR unit’s decline.

United States
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At insightsoftware, I owned the go-to-market operating engine across Sales Ops, Marketing Ops, and GTM Systems. I built an acquisition-funnel automation layer on Clay, including ICP scoring and automated BDR lead routing, and governed a portfolio of ~80 GTM systems with $8M in annual spend.

At insightsoftware, I also helped reverse a business unit’s decline, raising Gross Revenue Retention from 77.5% to 89%, Net Revenue Retention from 87% to 111.5%, and ARR growth from negative 7.4% to positive 22.3%. Earlier at Conduent Midas Health Analytics Solutions, I led product development with cross-functional Agile teams and managed ~$10M P&L while implementing ML/AI and IoT solutions for healthcare markets.

Experience

Work history, roles, and key accomplishments

Insightsoftware logoIN

Senior Director of GTM Technology

Jan 2026 - Jun 2026 (5 months)

Owned the go-to-market operating engine across Sales Ops, Marketing Ops, and GTM Systems, leading an 8-person team and governing ~80 GTM systems with $8M in annual spend. Built the acquisition funnel's automation layer from scratch on Clay, shipping an ICP scoring model and automated BDR lead-routing engine into production 3 weeks early.

CS

Senior Product Manager, Product Solutions Advisor, Product Solutions Educator

Conduent Midas Health Analytics Solutions

Aug 2012 - Sep 2021 (9 years 1 month)

Led cross-functional Agile teams of up to 100 resources through end-to-end product development lifecycles, managing ~$10M P&L while implementing ML/AI and IoT solutions that expanded SaaS revenue opportunities in healthcare provider and payer markets.

Education

Degrees, certifications, and relevant coursework

Adams State College logoAC

Adams State College

Bachelor of Arts, History/Government

2002 - 2005

Bachelor of Arts in History and Government from Adams State College, completed in 2005.

Association for International Product Marketing and Management (AIPMM) logoAA

Association for International Product Marketing and Management (AIPMM)

Agile Certified Product Manager and Product Owner (ACPMPO), Product Management

Agile Certified Product Manager and Product Owner (ACPMPO) from AIPMM.

Product School logoPS

Product School

Product Leader Certification (PLC), Product Management

Product Leader Certification (PLC) from Product School.

Walden University logoWU

Walden University

Master of Public Administration, Public Administration

2009 - 2013

Master of Public Administration with a focus on Policy Analysis from Walden University, completed in 2013.

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