Open to opportunities

Sergio Molina

@sergiomolina2

Message

Senior Product Manager building AI-native AdTech and agentic systems for measurable revenue impact.

United States

Message

What I'm looking for

I’m looking to own AI-native AdTech product roadmaps, ship agentic systems fast, and partner closely with engineering. I want measurable outcomes—real revenue impact and workflow efficiency gains—within an environment that values protocol-level trust and transparency.

I’m a Product Manager focused on AdTech and AI-native products, with 7+ years owning roadmaps at a top-10 US digital publisher and delivering outcomes tied to annual ad revenue. I build and own centralized AI services and agentic orchestration—connecting internal data and external APIs to LLMs so teams can ship production-ready chatbot and agent capabilities across web properties and ad units.

In my current role, I integrate Retail Media Network feed APIs (Target, Walmart, Kroger) to deliver B2B-ready ad products, managing specifications, partner onboarding, and operational continuity across simultaneous relationships. I shipped a Programmatic Ad Creation Verifier in ~4 hours (prompt → Gemini PRD → V0/Next.js/TypeScript), eliminating a recurring workflow bottleneck with immediate full adoption and a same-day reduction in routing friction.

Previously, I led cross-functional delivery teams to build an in-house ad creation platform, achieving 68% reduction in third-party vendor costs and shipping iterative improvements that measured 15% efficiency gains. Earlier in my career, I drove large-scale platform migration across 5+ teams, automated enterprise reporting to deliver 71% efficiency gains, and supported fraud prevention product development—while also leading data and SQL-driven analytics improvements (83% efficiency gain) and maintaining complex medical imaging and monitoring systems in the field.

Experience

Work history, roles, and key accomplishments

Current

Product Manager II

Current

People Inc.

Feb 2024 - Present (2 years 5 months)

Own product roadmap tied to ~$210M annual ad revenue and define advertising product strategy for senior leadership. Build centralized AI services for ad creation automation and MCP-based agentic orchestration deployed across digital web properties and ad units.

Product Roadmap Product Strategy Digital Advertising AdTech MCP (Model Context Protocol)Orchestration AI Agents API Integration Gemini Prompt Engineering Next.js TypeScript Retail Media Networks

Product Manager

People Inc.

Aug 2021 - Feb 2024 (2 years 6 months)

Led a cross-functional team of 10 to build an in-house ad creation platform and reduced third-party vendor costs by 68%. Conducted continuous discovery, identified root-cause friction, and shipped iterative improvements achieving 15% efficiency gains.

Product Management Cross functional Leadership Product lifecycle Customer Discovery Agile Scrum Stakeholder Management Platform Migration

Product Solutions Analyst

Vitech System Group Inc.

Dec 2019 - Aug 2021 (1 year 8 months)

Supported enterprise B2B SaaS for investment administration, fund accounting, and reporting. Deployed automated reporting and export/import data workflows, eliminating manual reporting and improving efficiency by 70%+ while owning the product backlog and Agile ceremonies.

Enterprise SaaS Investment Administration Fund Accounting Report Automation Agile Scrum Product Backlog Management

Business Analyst

NICE Actimize

Sep 2018 - Nov 2019 (1 year 2 months)

Assisted development and release of fraud prevention products (including Employee Fraud and Real-Time Payments fraud) for top global bank clients. Led development of an internal SQL tool for XML configuration file testing and analytics, improving efficiency by 83%.

Business Analysis Financial Crime Compliance Fraud Prevention SQL XML Analytics Reporting

Field Service Engineer

Philips Healthcare

Jan 2017 - Aug 2018 (1 year 7 months)

Managed installation, troubleshooting, and repairs of medical imaging and monitoring products for hospital clients. Troubleshot complex system software and networking issues to help maintain patient care continuity.

Field Service Engineering Troubleshooting Medical Imaging Medical Monitoring Networking Systems support

Programmatic Ad Creation Verifier

Projects

Created a self-serve decision tool that generates a prompt-to-LLM PRD workflow and uses V0 to streamline programmatic ad creation verification in ~4 hours. Designed to eliminate a recurring PM workflow bottleneck with same-day team adoption.

Next.js React TypeScript Prompt Engineering

AI Insight Studio

Projects

Built an MCP-integrated agentic analytics tool that lets teams query large datasets via natural language to surface monetization opportunities. Implemented 0→1 development using TypeScript, React, Express, MCP, and Gemini.

TypeScript React Express MCP (Model Context Protocol)Gemini