Vidyut Pandita
@vidyutpandita
Senior product marketing leader driving measurable B2B GTM growth through integrated, AI-enabled campaigns.
United StatesWhat I'm looking for
I am a "Marketer-Builder" with over 14 years of experience navigating the line between deep-stack technology architecture and high-velocity commercial growth. Blending a computer engineering background with an MBA from UW Foster, my career is defined by building and executing go-to-market strategies that capture multi-million dollar markets across both complex B2B enterprise ecosystems and high-scale consumer (B2C) platforms.
Throughout my career - most notably leading global, high-impact product marketing frameworks - I have specialized in dual-track growth engines:
🚀 Enterprise B2B & Partner Alliances: Architecting account-based marketing (ABM) playbooks, establishing Joint Value Propositions (JVPs) between cross-company business units, and delivering technical sales enablement frameworks that activate partner networks and accelerate co-sell ARR.
🌐 High-Scale Consumer Growth (B2C): Orchestrating end-to-end digital lifecycle frameworks, go-to-market, integrated marketing, onboarding funnels, running performance marketing campaigns, and crafting audience-tailored brand stories that maximize user acquisition, retention, and multi-million dollar P&L lifetime value.
I live and breathe AI-driven automation. I leverage low-code systems, agentic solutions, and LLMs to rebuild traditional GTM workflows, slashing global deployment cycles by 80%, and build natural language-enabled dashboards that democratize marketing data for real time decision making. Whether sitting in a room with Product and Engineering teams to plan product roadmaps or with Enterprise sales teams to draft technical sales playbooks, or building emotional brand narratives for a global consumer base, I bridge the gap between tech capabilities and business outcomes.
Experience
Work history, roles, and key accomplishments
Directed global B2B campaigns for Amazon Pickup and Returns by aligning product, content, and media execution across web, social, and owned channels. Built AI-enabled marketing analytics and CDP automation to optimize active media spend and reduce CAC 27%, and implemented lifecycle/loyalty win-back playbooks that improved partner retention by 70%.
Led B2B demand generation for the Host Amazon Locker Enterprise integration across 6 marketplaces, growing the partner network by 15% through data-driven ad optimization and hyper-localized messaging. Owned the end-to-end web journey and built a Pickup Location Selector PLG landing-page solution, generating 5K+ incremental enterprise MQLs and increasing conversion performance by 40%.
Built B2B GTM frameworks and marketplace positioning for EagleView’s Solar and Roofing SaaS products, reducing platform operational overhead by 20% for 3.5K commercial accounts. Supported cross-functional launch planning and go-to-market execution for targeted SMB and enterprise segments.
Senior Product Marketing Manager
Silicus Technologies
Jun 2016 - Jul 2018 (2 years 1 month)
Founded the Product Marketing function at Silicus from scratch, defining GTM roadmaps, segmentation, positioning, messaging pillars, and sales enablement frameworks to scale SaaS, Cloud, and IoT offerings. Drove IoT and cybersecurity GTM and partner/co-marketing motions, generating 100+ leads and 15 activations in 3 months for hospitality IoT, and securing 15 MSP contract activations in 6 months f
Digital Performance Marketer
Clique, Rankuno, Merkle Sokrati
Jun 2012 - Jun 2016 (4 years)
Created multi-channel performance marketing for real-time TV-to-mobile marketing technology, adding 45 new enterprise product subscriptions and growing ARR by 12%. Drove P&L ownership across SEO, PPC, social, and programmatic and delivered 4X growth in qualified leads, while also leading a FinTech viral campaign reaching 1M+ users.
Developed a radiology imaging solution using C#/.NET and built a stock trading module using JavaScript/JSON for a global financial institution. Delivered software components supporting healthcare and financial services use cases.
Education
Degrees, certifications, and relevant coursework
Foster School of Business, UW
Master of Business Administration, Marketing
2020 -
Completed a Master of Business Administration (MBA) with a focus on Marketing at the Foster School of Business, University of Washington in 2020.
IET, Devi Ahilya University
Bachelor of Engineering, Computer Engineering
2010 -
Completed a Bachelor of Engineering in Computer Engineering at IET, Devi Ahilya University starting in 2010.
Tech stack
Software and tools used professionally
Availability
Location
United StatesAuthorized to work in
Social media
Job categories
Skills
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