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Sribatsa Nayak

@sribatsanayak

I build CRM, revenue operations, and commercial systems that improve sales execution at scale.

United States
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I've built CRM, revenue operations, and commercial systems for global sales organizations at ServiceNow, Axon Enterprise, Cisco, and TCS. Across 17+ years, I've translated sales and commercial needs into scalable platforms that improve rep productivity and execution.

At ServiceNow, I lead the build of a new CRM platform replacing Microsoft Dynamics, covering campaign management, lead management, and buying groups for the global field organization. I also define and train AI agents for Leads, Accounts, Opportunities, and Buying Groups, with dashboards surfacing deal health, pipeline velocity, and revenue risk.

At Axon, I led Quote-to-Cash modernization and defined an AI-enabled Partner Help Desk solution that reduced case volume by 95%. I also managed and mentored seven business analysts delivering complex CRM integrations while driving zero-defect testing and UAT for critical deal desk workflows.

My work has included a $500M consumption-billing integration at Cisco, 50+ SQL-based Tableau dashboards for 5,000+ ServiceNow field users, and Salesforce integration programs supporting 40,000+ channel partners. I bring together requirements gathering, process mapping, data modeling, stakeholder workshops, user stories, and UAT to deliver adoption-ready systems.

Experience

Work history, roles, and key accomplishments

ServiceNow logoSE
Current

Technical Product Manager - GTM Systems and CRM Platform

Apr 2026 - Present (5 months)

Leading the build of a new ServiceNow CRM platform to replace Microsoft Dynamics, covering campaign management, lead management, and buying groups workflows. Defining and training AI agents for Leads, Accounts, Opportunities, and Buying Groups, and partnering with Sales, Business Operations, and Engineering to translate business needs into requirements.

Axon Enterprise logoAE

Principal Product Manager - Sales Operations and GTM Systems

Apr 2025 - Feb 2026 (10 months)

Delivered technical solutions for a Quote-to-Cash platform modernization, reducing case volume by 95% with an AI-enabled self-service Partner Help Desk. Managed end-to-end testing and UAT, and mentored a team of 7 business analysts.

ServiceNow logoSE

Staff Product Manager - Sales Finance Operations and GTM Systems

Sep 2020 - Jun 2024 (3 years 9 months)

Owned backlog management for Salesforce Sales Cloud enhancements and CPQ workflow improvements, serving 5,000+ global field users. Delivered 50+ financial dashboards and led a process mining initiative that saved $230K annually, increasing platform adoption by 30%.

CL

Senior Business Systems Analyst - GTM Systems and Revenue Operations

Cisco Systems and TCS Ltd

May 2008 - Sep 2020 (12 years 4 months)

Reduced time-to-market for new partner programs by 30% by leading Salesforce M&A integration programs for 40,000+ channel partners. Architected a reusable partner platform and facilitated stakeholder workshops, maintaining SOX compliance.

Education

Degrees, certifications, and relevant coursework

BT

Biju Patnaik University of Technology

Bachelor of Science, Computer Science

Bachelor of Science in Computer Science from Biju Patnaik University of Technology.

Scrum Alliance logoSA

Scrum Alliance

Certified Scrum Product Owner, Scrum

Certified Scrum Product Owner (CSPO) from Scrum Alliance.

Scrum.org logoSC

Scrum.org

Professional Scrum Master, Scrum

Professional Scrum Master (PSM) from Scrum.org.

Tech stack

Software and tools used professionally

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