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JR SmithJS
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JR Smith

@jsmith4260

AI-driven SaaS product leader delivering customer-first platforms that scale revenue and engagement.

United States
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What I'm looking for

I seek a senior product leadership role where I can lead AI-enabled SaaS product strategy, scale PLG motions, drive cross-functional teams, and deliver measurable revenue and customer experience gains.

I am a metrics-driven product leader with deep experience delivering AI/ML-powered, customer-first SaaS platforms and Product-Led Growth strategies that supported $45M+ ARR and managed $15M+ budgets. I partner with engineering, data science, and design to define vision, OKR-aligned roadmaps, and go-to-market plans that accelerate product-market fit and measurable business outcomes.

I have led initiatives across cloud-native, multi-tenant architectures, launched industry-first mobile PWAs, improved NPS by 15+ points, lifted Net Revenue Retention to 125%, and negotiated strategic vendor integrations with Google, Fiserv, Experian, and Accenture. I combine user-centered design, data-driven prioritization, and operational rigor to drive scalable growth, faster development velocity, and improved customer engagement.

Experience

Work history, roles, and key accomplishments

OI
Current

Founder / Principal Consultant

One BTK, Inc.

Jun 2020 - Present (5 years 4 months)

Founded a consultancy delivering AI-enabled digital strategies and e-commerce solutions that increased organic traffic 150%, secured top-10 search rankings for seven terms, and doubled online sales for a client within three months.

IN

Senior Product Manager

IntelyCare

May 2022 - Mar 2024 (1 year 10 months)

Created enterprise strategy and launched an AI-driven B2B scheduling platform including an industry-first mobile PWA, reducing task acceptance time 60% and overtime costs 20% while increasing feature adoption 35%.

SM

Director of Product Management

Sallie Mae

Feb 2014 - Jun 2020 (6 years 4 months)

Led enterprise product portfolio with a $15M+ budget, relaunched a Salesforce-based membership platform improving NPS to 73 and driving 28% higher customer response and 23% new member growth while generating $3M incremental advertising revenue.

Education

Degrees, certifications, and relevant coursework

Northeastern University logoNU

Northeastern University

Bachelor of Science, Management Information Systems

Bachelor of Science in Management Information Systems from Northeastern University.

Pragmatic Institute logoPI

Pragmatic Institute

PMC Level II, Product Management

Pragmatic Marketing Level II certification focusing on product management and market-driven strategy.

Scrum Alliance logoSA

Scrum Alliance

CSPO, Agile / Scrum

Certified Scrum Product Owner credential indicating knowledge of Scrum practices and product ownership.

Scaled Agile, Inc. logoSI

Scaled Agile, Inc.

SAFe POPM, Agile / SAFe

SAFe 5 Product Owner/Product Manager certification covering scaled agile frameworks and PO/PM responsibilities.

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JR Smith - Founder / Principal Consultant - One BTK, Inc. | Himalayas