
Dolapo Ogunniyi
@dolapoogunniyi
I build digital campaigns, brands and communications that drive visibility, engagement and leads.
What I'm looking for
I lead digital marketing for Laboria, shaping content, creative direction and campaigns for laboratory equipment, diagnostics and technical training. I also founded The Laborians™, an educational platform that makes technical laboratory topics accessible to industry audiences.
At ProcessLab, I develop B2B campaigns for Zoho and business technology solutions, translating CRM, finance, project management and automation capabilities into outcome-focused messaging. My work spans landing pages, advertising copy, email marketing, social content, paid media and lead nurturing.
Across iCUBEFARM Consulting and Africa HR Forum, I developed communications and content strategies for professional audiences across African markets. I increased audience engagement by approximately 30% and organic website traffic by approximately 25% through targeted storytelling and SEO-focused content.
I’ve also led brand communications in agribusiness and maritime logistics, supported executive thought leadership, and drafted high-stakes communications in a diplomatic environment. I bring 15+ years of experience connecting complex ideas with clear, commercially relevant messages.
Experience
Work history, roles, and key accomplishments
Content Creator & Social Media Manager
Kazeem's Corner
Jan 2026 - Present (8 months)
Shape executive content strategy and thought-leadership positioning across multiple social platforms. Conceptualised and managed a multi-platform content series.
Digital Marketing Manager
Laboria
Jan 2026 - Present (8 months)
Own digital marketing and content strategy across key channels, aligning brand visibility and campaign activity with commercial priorities. Lead creative direction for laboratory equipment, reagents, and diagnostic solutions.
Marketing & Content Creation Specialist
ProcessLab Limited
Jan 2026 - Present (8 months)
Develop B2B marketing campaigns positioning Zoho and business technology solutions around operational efficiency and growth. Translate SaaS capabilities into clear value propositions and create conversion-focused content.
Digital Marketing & Content Creation Specialist – Africa
iCUBEFARM Consulting
Jan 2023 - Dec 2026 (3 years 11 months)
Developed digital marketing and communications strategies for consulting audiences across African markets. Increased audience engagement by approximately 30% and improved organic website traffic by approximately 25%.
Digital Marketing & Communications Specialist
Africa HR Forum
Jan 2023 - Dec 2026 (3 years 11 months)
Developed digital communications and content strategy for an HR-focused professional platform. Created thought-leadership content on talent management and workplace development.
International Student Recruitment Specialist
Cupid Education
Jan 2023 - Dec 2024 (1 year 11 months)
Supported international students through the UK university admissions journey, from consultation to application and enrolment. Guided students through visa documentation and application requirements.
Brand Communications Specialist & SMM
IBBDS Consulting Nigeria Limited
Jan 2020 - Dec 2023 (3 years 11 months)
Led brand communications and content marketing for an agro-industrial business. Translated engineering concepts into commercial content and developed weekly industry newsletters.
Special Adviser to the MD - Brand Communications
Josepdam Port Services Nigeria Limited
Jan 2017 - Dec 2020 (3 years 11 months)
Managed corporate communications and brand messaging within the maritime, port and logistics sector. Produced press releases and corporate content supporting stakeholder engagement.
Senior Confidential Secretary - Middle Gulf and East
Ministry of Foreign Affairs
Jan 2012 - Dec 2017 (5 years 11 months)
Drafted official correspondence, reports and statements for senior government stakeholders in a diplomatic environment. Applied confidentiality and diplomatic protocol in sensitive communications.
Education
Degrees, certifications, and relevant coursework
The Polytechnic, Ibadan
Higher National Diploma, Secretarial Administration
Earned a Higher National Diploma in Secretarial Administration.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Social media
Job categories
Skills
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