Open to opportunities

Panam Mbamo

@panammbamo

Message

I build lead-generation and digital campaigns that increase brand visibility, conversions, and sales.

Nigeria

Message

What I'm looking for

I'm looking to leverage my leadership experience, sales strategy, digital marketing, and media buying capabilities to drive business growth through high-performing campaigns, lead generation, brand development, and conversion optimization.

I've led digital marketing and content campaigns for Baseline Educational Services, generating over 1,200 leads on an NGN400,000 ad spend and helping at least 20% of leads make high-ticket purchases within a quarter.

At PINPOINT GLOBAL, I designed B2B lead-generation strategies that produced 500+ qualified leads every eight weeks and executed campaigns that increased brand awareness by 45%.

My work with Rhema Nigeria has spanned branding, marketing, communications, digital engagement, and social media. I helped raise program enrolments by 37%, reduce marketing costs by 10%, increase conversions by 15%, and support systems that increased sales by 60%.

I use content strategy, persuasive communication, social media analytics, and optimized advertising to build stronger brands and drive measurable business growth.

Experience

Work history, roles, and key accomplishments

Content/Digital Marketing Lead

Baseline Educational Services

Nov 2025 - Jun 2026 (7 months)

Generated over 1,200 leads under an ad spend of NGN400,000. Created a lead qualification system that led to at least 20% of leads making high-ticket purchases in less than a quarter.

Digital Marketing Lead Generation Content Strategy Meta Ads Manager Canva

Content and Digital Marketing

PINPOINT GLOBAL

Jan 2024 - Nov 2025 (1 year 10 months)

Designed and executed a B2B lead generation strategy that gained 500+ qualified leads every 8 weeks. Executed a campaign that raised brand awareness by 45% in Q1-Q3 2025.

B2B Lead Generation Brand Awareness Digital Marketing Content Strategy Meta Business Suite Trello

Branding, Marketing and Communication Strategist

Rhema Nigeria

Apr 2023 - Sep 2024 (1 year 5 months)

Led the development and execution of branding, marketing, and communications strategies, boosting program enrollments by 37%. Managed cross-functional teams to create compelling content and execute high-impact campaigns, optimizing advertising channels to reduce marketing costs by 10%.

Branding Marketing Strategy Communications Management Market Research Team Leadership Campaign Management

Marketing and Digital Communications Support

Rhema Nigeria

Feb 2021 - Mar 2023 (2 years 1 month)

Directed a high-performing team in troubleshooting media-related issues during events, ensuring smooth operations and exceptional audience engagement. Played a critical role in enhancing digital engagement by creating and optimizing multimedia content, contributing to a 15% increase in conversions.

Multimedia Content Team Leadership Lead Generation

Social Media Manager

Rhema Nigeria

Mar 2019 - Aug 2019 (5 months)

Developed and implemented content strategies across digital platforms, increasing audience engagement by 25%. Collaborated with internal teams to align social media strategies with overall digital marketing efforts, amplifying the organization's online presence.

Social Media Management Content Strategy Performance Metrics Collaboration