Open to opportunities

Oluwatofarati Ahove

@oluwatofaratiahove

Message

Data-driven digital marketer translating performance insights into measurable growth.

Nigeria

Message

What I'm looking for

I’m looking to contribute strategic digital marketing capability in a high-performance, innovation-led organization—where I can leverage paid, SEO, CRM, and analytics to deliver measurable outcomes and continuous optimization.

I’m a versatile, analytically driven digital marketer designing and executing integrated campaigns across paid media, organic search, content, and CRM. I translate complex performance data into actionable insights, bringing structured thinking and a commercial mindset to every engagement.

In my current role, I manage end-to-end Meta Ads media buying—campaign architecture, audience segmentation, creative testing, and bid optimisation—to improve cost-per-result against defined KPIs. I also monitor and enhance organic search visibility using Google Search Console, applying technical and on-page SEO tactics (like schema markup, internal linking, and content refresh cycles) to drive compounding traffic growth.

I build Zoho CRM email workflows with automated sequences, behavioural segmentation, and drip campaigns to strengthen subscriber open rates and click-through performance, then turn GA4 acquisition, engagement, and conversion data into monthly reporting for data-led planning. Earlier, I supported integrated media work at Havas Africa and managed community engagement and reputational integrity initiatives in a corporate communications internship, and I’ve also worked as a freelance social media manager for multiple SME clients.

Experience

Work history, roles, and key accomplishments

Current

Digital Marketer

Current

Afripoint Group

Dec 2025 - Present (7 months)

Designed and executed integrated digital marketing strategies across paid social, organic search, and CRM-driven email to improve brand awareness and audience acquisition. Managed Meta Ads media buying, enhanced SEO visibility via Google Search Console, and built Zoho CRM email workflows while reporting performance in GA4.

Meta Ads Audience Segmentation Creative Testing A B Testing SEO Google Search Console GA4 Reporting Internal Linking Email Marketing CRM Automation Zoho CRM Campaign Analytics

Current

Freelance Social Media Manager

Current

Independent Practice

Oct 2024 - Present (1 year 9 months)

Managed social media marketing retainers for multiple SME clients, creating platform-specific content strategies and calendars for Instagram and TikTok. Planned Meta Ads campaigns, produced photo/video assets, and advised on brand positioning, community building, and foundational SEO.

Instagram Marketing TikTok Marketing Meta Ads Targeting Creative Allocation Canva Capcut Positioning Community Building

Media Executive Intern

Havas Africa

Aug 2023 - Oct 2023 (2 months)

Supported the planning and execution of integrated media campaigns across digital and traditional channels in an advertising agency environment. Contributed to SEO deliverables, conducted competitive analysis, assisted with copy and content production, and supported email marketing planning and newsletter copywriting.

Integrated Marketing SEO Keyword Mapping On Page Recommendations Competitive Analysis Copywriting Content Creation Email Marketing B2B Communications

Corporate Communications Intern

Lagos State Signage & Advertising Agency

Aug 2022 - Oct 2022 (2 months)

Developed creative, audience-focused digital content to support LASAA’s public-facing online presence and institutional communication objectives. Managed community engagement and misinformation responses, produced accessible visual communications, and gained exposure to OOH advertising and regulatory communications protocols.

Digital Content Creation Community Engagement Misinformation Management visual communication

Education

Degrees, certifications, and relevant coursework

Redeemer's University

Bachelor of Science, Mass Communication

2020 - 2024

Earned a Bachelor of Science in Mass Communication. Final year research explored the use of AI among newspaper photojournalists in Nigeria, focusing on ethical adoption, workflow transformation, and governance recommendations.