Open to opportunities

Daniel Oluwapelumi Aderibigbe

@danieloluwapelumiade

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Digital Marketing Manager with 6+ years driving brand growth through strategic social media, content, and paid ads.

Nigeria

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What I'm looking for

I’m looking to join a growth-focused team where I can run end-to-end digital marketing—social media strategy, content, and paid ads—turning analytics into action to boost engagement, ROAS, and brand visibility.

I’m a Digital Marketing Professional with 6+ years of experience helping brands grow through strategic social media management, content creation, and paid advertising campaigns. I build comprehensive content strategies, strengthen brand visibility, and translate performance insights into improvements that keep momentum across channels.

In my roles, I’ve orchestrated social media and community strategy end-to-end—from launch through growth—developing brand voice and managing engagement as the primary liaison. I create and manage data-driven content calendars across platforms (Twitter, LinkedIn, Meta, TikTok), monitor key metrics like engagement, growth analytics, and sentiment, and report actionable insights to support iterative strategy.

I also lead high-impact campaign execution, including multimedia content (graphics, short-form videos, and announcement threads) and website creation support to improve storytelling and shareability. I’ve successfully executed Google Ads and Meta Ads campaigns using audience targeting, A/B testing, budget optimization, and performance tracking—improving ROAS and reducing cost-per-acquisition (CPA)—while supporting creative production with Adobe Creative Suite.

Experience

Work history, roles, and key accomplishments

Marketing Manager & Social Media

DM Holdings Limited

Jan 2024 - Jan 2025 (1 year)

Spearheaded a content marketing strategy for a pre-launch STEM initiative, producing SEO-optimized thought leadership that delivered a 40%+ increase in brand awareness and user engagement. Managed end-to-end social media and paid campaigns, producing video content and optimizing Meta Ads Manager and Google Ads performance to improve ROAS and reduce CPA.

Content Marketing Video Content Production SEO Meta Ads Manager Google Ads A B Testing ROAS

Media Manager

Devcoms Network

Jan 2021 - Jan 2023 (2 years)

Led media monitoring and analysis by tracking news, social posts, and broadcast segments to inform strategic decisions and communications efforts. Analyzed media trends and sentiment to assess public image, identify opportunities to increase visibility, and support advocacy campaigns through targeted content planning.

Media Monitoring Sentiment Analysis Stakeholder Analysis Communications Strategy Content Creation Reporting Advocacy Social Media Analysis Public Relations

Content Writer & Media Manager

Tequila Nigeria Ltd

Jan 2021 - Jan 2022 (1 year)

Developed on-brand social media copy and executed integrated campaigns that increased follower growth, post engagement, and brand awareness across multiple client portfolios. Managed analytics and Google Ads (Search, Display, Video) to drive measurable results, including improved ROI of 35%+ through keyword research, ad testing, and conversion tracking.

Content Writing Social Media Copywriting Social Media Analytics Google Ads Keyword Research A B Testing Conversion Tracking Google Analytics Adobe Creative Suite

Radio Production Intern

Radio Lagos 107.5FM

Jan 2018 - Jan 2019 (1 year)

Assisted with technical radio production, including operating sound equipment and editing audio clips to support live broadcast execution. Supported media workflows and content delivery using Adobe Creative Suite while helping ensure smooth on-air operations.

Audio Editing Radio Production Broadcast Operations Adobe Creative Suite Client Management Technical Troubleshooting

Copywriter / Creative Assistant

Nitro121 (formerly 141Worldwide)

Jan 2010 - Present (16 years 5 months)

Wrote persuasive advertising copy for integrated campaigns across print, digital, and broadcast, including headlines, brand taglines, website content, email copy, and video/radio scripts. Collaborated with creative teams on campaign concepts and supported production of multi-channel marketing materials while helping deliver client presentations and pitches.

Copywriting Campaigns Brand Messaging Video Scriptwriting Radio Advertising Copy Client Presentations

Social Media & Community Manager

Prestmit Technologies

Orchestrated social media and community strategy from launch through growth phases by defining brand voice and managing an end-to-end content workflow. Created and scheduled data-driven content across Twitter, LinkedIn, Meta, and TikTok, while monitoring engagement and insights to improve campaign effectiveness.

Social Media Strategy Community Management SEO Campaign Strategy Content Writing Google Sheets Notion