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Dawn Baird

@dawnbaird

I build cybersecurity marketing strategy, product messaging, marketing content, documentation, and search content for technology teams.

United Kingdom
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What I'm looking for

I'm looking to help cybersecurity and technology teams sharpen product positioning and messaging, build useful documentation, improve search content, and establish practical writing systems while mentoring developing writers and marketers.

At Sensei, I build product positioning, messaging, SEO plans, and technical documentation for cybersecurity and technology companies worldwide. I also design information architecture for large knowledge bases and create UX text, microcopy, developer content, and support documentation.

I've supported products and teams at Payara Services, Acunetix, Invicti Security, Melapress, and AntennaWare, while mentoring marketing and technical-writing teams. I bring writing project systems, templates, training, and practical content strategy to complex SaaS, cloud, application-security, and developer-focused products.

Experience

Work history, roles, and key accomplishments

Sensei logoSE

Senior Writing Project Manager, Marketer, Tech Writer, & Copywriter

Apr 2006 - Sep 2026 (20 years 5 months)

Senior Product Marketing Strategist and Copywriter working with Cybersecurity and other Tech companies worldwide:

– Developing product positioning and messaging
– Developing product marketing strategy
– Creating SEO plans and tactics
– Copywriting for website, product and keyword landing pages
– Writing comparison pages, use cases, white papers, case studies, email newsletters, and social posts

AntennaWare logoAN

Senior Technical Content Marketer

Jan 2026 - Mar 2026 (2 months)

Working with the Marketing team on strategy and postioning, marketing campaigns, and content development

Payara Services Ltd logoPL

Senior Product Marketer

Apr 2024 - Nov 2024 (7 months)

Consulting for the Product team on Product Marketing strategy, systems, and projects for their Payara Server Enterprise and Payara Cloud's Product, Sales, Product Marketing, and Marketing teams

Creating marketing strategy; writing positioning and messaging for their open source application server products and campaigns; planning and developing SEO strategy; developing content systems; planning co

Sagacent logoSA

Senior Copywriter

Mar 2023 - Mar 2024 (1 year)

Worked as Senior Copywriter at Sagacent.

Melapress logoME

Technical Writer

Dec 2020 - Jan 2024 (3 years 1 month)

Worked as Technical Writer at Melapress.

Authentik logoAU

Senior Copywriter

Oct 2023 - Nov 2023 (1 month)

Worked as Senior Copywriter at Authentik.

Pentest Tools logoPT

Marketing Strategist

Nov 2021 - Sep 2022 (10 months)

Worked as Marketing Strategist at Pentest Tools.

Probely (a Snyk Business) logoPB

Marketing Strategist

Feb 2021 - Jan 2022 (11 months)

Worked as Marketing Strategist at Probely (a Snyk Business).

Appvia logoAP

Technical Writer

Dec 2020 - Feb 2021 (2 months)

Worked as Technical Writer at Appvia.

Acunetix logoAC

Technical Writer & Copywriter

Jun 2019 - Oct 2020 (1 year 4 months)

Providing information architecture, project management, writing consultancy and technical writing services for the Product Documentation team for all API, integration, user and developer content, for the Acunetix 360 application security scanning platform.

Providing marketing copywriting and editing services for the Marketing team in the form of case studies and email newsletters.

Writing polici

Invicti Security logoIS

Technical Writer & Copywriter

Aug 2017 - Oct 2020 (3 years 2 months)

Providing information architecture, project management, writing consultancy and technical writing services for the Product Documentation team for all API, integration, user and developer content, for both Netsparker Enterprise and Netsparker Standard application security platforms

Providing marketing copywriting and editing services for the Marketing team in the form of website content, white pap

Sheryl Sandberg & Dave Goldberg Family Foundation (LeanIn.Org | Option logoSO

Community Manager – Option B

Jul 2017 - Aug 2019 (2 years 1 month)

Managing and administering OptionB.Org Facebook Groups as part of an international Community Management Team with a focus on supporting resilience:

- Managing membership requests
- Moderating posts and discussions in the groups
- Mentoring new managers, moderators and volunteers
- Encouraging members in mutual empathy, support and resilience
– Dealing with conflict and encouraging members to part

Education

Degrees, certifications, and relevant coursework

QB

Queen's University Belfast

University Cert, Teacher-Tutor Certificate in Adult and Continuing Education

2000 - 2001

QB

Queen's University Belfast

MSc(Ed), Computer Based Learning

1998 - 1999

QB

Queen's University Belfast

BA (Hons), Biblical Studies & Byzantine Studies

1994 - 1997

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