I'm looking to help cybersecurity and technology teams sharpen product positioning and messaging, build useful documentation, improve search content, and establish practical writing systems while mentoring developing writers and marketers.

Dawn Baird
@dawnbaird
I build cybersecurity marketing strategy, product messaging, marketing content, documentation, and search content for technology teams.
What I'm looking for
At Sensei, I build product positioning, messaging, SEO plans, and technical documentation for cybersecurity and technology companies worldwide. I also design information architecture for large knowledge bases and create UX text, microcopy, developer content, and support documentation.
I've supported products and teams at Payara Services, Acunetix, Invicti Security, Melapress, and AntennaWare, while mentoring marketing and technical-writing teams. I bring writing project systems, templates, training, and practical content strategy to complex SaaS, cloud, application-security, and developer-focused products.
Experience
Work history, roles, and key accomplishments
Senior Writing Project Manager, Marketer, Tech Writer, & Copywriter
Apr 2006 - Sep 2026 (20 years 5 months)
Senior Product Marketing Strategist and Copywriter working with Cybersecurity and other Tech companies worldwide:
– Developing product positioning and messaging
– Developing product marketing strategy
– Creating SEO plans and tactics
– Copywriting for website, product and keyword landing pages
– Writing comparison pages, use cases, white papers, case studies, email newsletters, and social posts
–
Working with the Marketing team on strategy and postioning, marketing campaigns, and content development
Marketing Strategy & Copywriting Lecturer
Nov 2020 - Jan 2026 (5 years 2 months)
Design and delivery of a series of Marketing webinar masterclasses on marketing strategy and copywriting:
Compelling Copywriting for Marketers (Beginners)
Compelling Copywriting for Marketers (Advanced)
Consulting for the Product team on Product Marketing strategy, systems, and projects for their Payara Server Enterprise and Payara Cloud's Product, Sales, Product Marketing, and Marketing teams
Creating marketing strategy; writing positioning and messaging for their open source application server products and campaigns; planning and developing SEO strategy; developing content systems; planning co
Worked as Senior Copywriter at Sagacent.
Worked as Technical Writer at Melapress.
Worked as Senior Copywriter at Authentik.
Interviewing tech sector clients and composing case studies on innovative R&D projects for HMRC tax credit claims
Worked as Marketing Strategist at Pentest Tools.
I worked in Business Services Design for a Veriteer client contributing to the shaping and creation of Style Guides and Confluence templates for essential business documentation.
Worked as Marketing Strategist at Probely (a Snyk Business).
Worked as Technical Writer at Appvia.
Providing information architecture, project management, writing consultancy and technical writing services for the Product Documentation team for all API, integration, user and developer content, for the Acunetix 360 application security scanning platform.
Providing marketing copywriting and editing services for the Marketing team in the form of case studies and email newsletters.
Writing polici
Providing information architecture, project management, writing consultancy and technical writing services for the Product Documentation team for all API, integration, user and developer content, for both Netsparker Enterprise and Netsparker Standard application security platforms
Providing marketing copywriting and editing services for the Marketing team in the form of website content, white pap
Community Manager – Option B
Jul 2017 - Aug 2019 (2 years 1 month)
Managing and administering OptionB.Org Facebook Groups as part of an international Community Management Team with a focus on supporting resilience:
- Managing membership requests
- Moderating posts and discussions in the groups
- Mentoring new managers, moderators and volunteers
- Encouraging members in mutual empathy, support and resilience
– Dealing with conflict and encouraging members to part
Project managing and writing for a project that create Installation, Configuration, User, Technical and Training documentation for Kraydel's software products and services
Managing the technical support of webinars for Wisdom Labs' clients.
Delivering IT training for USEL and Aspire Training clients.
Creating new and updating current documentation for Developer, SDK, Integration and User knowledge bases; advising on information architecture
Developing content for Partner Integration, Configuration and User Guides for BNP Paribas Personal Finance (formerly Laser UK).
Education
Degrees, certifications, and relevant coursework
Queen's University Belfast
University Cert, Teacher-Tutor Certificate in Adult and Continuing Education
2000 - 2001
Queen's University Belfast
MSc(Ed), Computer Based Learning
1998 - 1999
Queen's University Belfast
BA (Hons), Biblical Studies & Byzantine Studies
1994 - 1997
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Website
sensei.iePortfolio
authory.com/DawnBairdSalary expectations
Social media
Job categories
Skills
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