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Anastasya Lebedeva

@anastasyalebedeva

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I lead UX content and product messaging for B2B SaaS and digital products.

United States

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What I'm looking for

I'm looking to lead UX content and content strategy for digital products, partnering closely with product, design, and development teams to improve user experiences through research, testing, clear product messaging, and consistent content systems.

At Passwork, I lead content and UX writing across the website, product, and marketing channels for a cybersecurity SaaS platform. I create onboarding flows, interface copy, documentation, landing pages, emails, and sales materials while maintaining a consistent style guide and tone of voice.

Previously, I owned editorial strategy at Genius Group across product, website, blog, Knowledge Base, and social media in AdTech and MarTech. I've created product content, case studies, UX content, SEO articles, and email campaigns while partnering with product, sales, design, and marketing teams.

My background also includes UX writing and content design for web and mobile products at IT Product Office, plus localization and content marketing work across IT, FinTech, blockchain, education, and healthcare. I work in English, French, and Russian and use research, usability testing, A/B testing, and content audits to improve customer experiences.

Experience

Work history, roles, and key accomplishments

Current

Content & UX Lead

Current

Passwork

Apr 2025 - Present (1 year 5 months)

Lead content and UX writing strategy across website, product, and marketing channels. Create UX copy, onboarding flows, and in-app guidance while maintaining content style guides and conducting content audits.

Content & UX Lead

Genius Group

Oct 2023 - Mar 2025 (1 year 5 months)

Owned the company's editorial strategy across product, website, blog, and social media.
Developed monthly content plans aligned with business and marketing goals.
Created product content, case studies, presentations, website copy, UX content, and SEO articles.
Conducted interviews with customers, partners, and internal experts.
Researched industry trends.

UX & Content Writer

Smartcat

Sep 2019 - Oct 2023 (4 years 1 month)

Designed user-centered content for web and mobile applications.
Wrote UX copy, onboarding flows, notifications, emails, and help center content.
Developed content strategy, information architecture, navigation, labels, and naming systems.
Localized product interfaces into English and French.