Suzanne Franco

Authored buyer-facing Confidential Information Memoranda, teasers, opportunity listings, financial highlights, management profiles, and buyer opportunity narratives for companies preparing for market entry. Interpreted client questionnaires, financial and operational data, market context, company histories, and transaction-team input to construct accurate, commercially positioned documents.

Directed final editorial review and optimisation of long-form SEO content for US healthcare, legal, and B2B SaaS clients, ensuring accuracy, authority, strategic alignment, and publication readiness. Refined landing pages and long-form content to enhance messaging, conversion flow, search visibility, E-E-A-T, GEO-aware structure, and client-specific brand voice.

Generated user guides, help articles, knowledge base content, release notes, and product communications for an international SaaS and eCommerce platform. Transformed complex product functionality into clear, actionable how-to content that supported user understanding, adoption, and self-service capabilities.

Crafted and edited blogs, website copy, social content, and educational scripts, ensuring alignment with brand voice, SEO best practices, and audience intent for each piece. Adapted long-form and video content into clear, platform-specific assets for broader audience engagement.

Directed copywriting efforts for US digital campaigns across blogs, websites, email, and social media, leveraging audience research and marketing strategy. Undertook marketing research, audience surveys, and insight reporting to inform campaign positioning and segmentation.

Produced internal and external corporate communications, feature articles, blogs, social content, website copy, mailshots, and press releases while maintaining consistent stakeholder messaging.

Oversaw research-led editorial and survey projects from client brief and questionnaire design through data analysis, report writing, and publication. Devised logic-based business technology surveys and translated response data into insight reports, thought leadership pieces, digital and print features, and actionable recommendations.

Authored HR, cultural diversity, CEO report, management update, and strategic project communications.

Generated website, email, press release, marketing, and customer communications for an international information and insights business serving US and South African markets.