Open to opportunities

Ben Atherton

@benatherton

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Technical Writer and SEO Copywriter with a passion for impactful content.

United Kingdom

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What I'm looking for

I am looking for a role that offers career progression opportunities and allows me to leverage my writing skills in a dynamic environment.

I am a seasoned Technical Writer and SEO Copywriter with a proven track record of developing thought-leadership white papers and data-driven SEO strategies that enhance brand authority and visibility. My expertise lies in transforming complex concepts into clear, engaging, high-impact content tailored to target audiences. I thrive in fast-paced environments that require adaptability, strategic thinking, and collaboration.

Currently, I work at AFL (America Fujikura Limited), where I collaborate with the EMEA Marketing Manager to ideate, draft, and execute a substantial content plan. My role encompasses both Technical Writing and SEO-optimized copywriting, ensuring that I deliver structured, informative writing that helps customers make strategic decisions. I also analyze key performance metrics and conduct keyword mapping to optimize on-page performance, ensuring that my content not only informs but also drives action.

Throughout my career, I have worked with notable clients such as Meta and Microsoft, and I have developed a diverse portfolio that includes white papers, blogs, email campaigns, and PR announcements. I am passionate about leveraging my skills to create content that not only meets business objectives but also resonates with audiences, driving engagement and loyalty.

Experience

Work history, roles, and key accomplishments

Current

Technical Writer and SEO Copywriter

Current

AFL (America Fujikura Limited)

Ideated, drafted, and executed a substantial content plan aligned with EMEA marketing objectives, splitting tasks between technical writing and SEO-optimized copywriting. Conducted thorough research, coordinated discovery calls with expert stakeholders, and led weekly progress meetings to maintain project alignment.

Technical Writing Copywriting Content Planning Moz WordPress Yoast

Technical Writer and Senior SEO Copywriter

Luxid

Apr 2022 - Oct 2023 (1 year 6 months)

Researched and executed high-impact content across diverse formats, including whitepapers, e-books, and SEO-optimized landing pages. Mentored colleagues in on-page SEO best practices and introduced structured feedback loops to refine workflows and enhance operational efficiency.

Content Creation Whitepapers Landing Pages On Page SEO Client Management

Technical Writer

Synextra

Jan 2022 - Apr 2022 (3 months)

Played a pivotal role in improving SEO performance and expanding the company’s online presence by conducting an internal SEO audit. Developed a quarterly content strategy covering social media and website updates, and collaborated with in-house videographers to optimize copy for YouTube.

Content Strategy Social Media Screaming Frog

Lead Copywriter (SEO/Technical)

Marketing Signals

Jun 2017 - Jan 2022 (4 years 7 months)

Created and edited all copy for approximately 15 clients, including PPC campaign copy and optimized web pages to meet client demands. Audited client content, consulted with stakeholders, and played a substantial role in link building projects and outreach campaigns.

Content Auditing Link Building Outreach Content Pillars SEO

Magazine Editor

Community Initiatives Associates

Jun 2016 - Jun 2017 (1 year)

Led a small, in-house editorial team, balancing content creation with editing responsibilities to maintain high-quality standards. Engaged regularly with investors and collaborated with both editorial and design teams to uphold strict publishing deadlines.

Content Creation Editing Investor Relations Team Collaboration Publishing

SEO Copywriter

Hampson Hughes Solicitors

May 2013 - Jun 2016 (3 years 1 month)

Honed SEO best practices alongside in-house specialists, contributing significantly to the firm’s online visibility. Developed SEO landing page copy, video scripts, blogs, social media content, and brochures.

Landing Pages Video Scripts Blog Social Media Content Development

Education

Degrees, certifications, and relevant coursework

University of Central Lancashire

Bachelor of the Arts, Multi-media

Completed a Bachelor of the Arts degree in Multi-media. The curriculum provided a comprehensive understanding of various multi-media disciplines, fostering both theoretical knowledge and practical application.

Whitby High Sixth Form

A-levels, History, Biology, Psychology

Grade: B in History, B in Biology, B in Psychology

Achieved A-levels in History, Biology, and Psychology. This period focused on advanced academic study, developing strong analytical and critical thinking skills.

Whitby High Sixth Form

GCSEs, English, Science, Mathematics

Grade: A in English, B in Science, B in Mathematics

Obtained 9 GCSEs, including high grades in English, Science, and Mathematics. This provided a foundational education across a broad range of core subjects.