Pooja Pandya
@poojapandya
Passionate content marketer with extensive experience crafting SEO-optimized copy.
What I'm looking for
I am a passionate Content Marketer with extensive experience in crafting SEO-optimized copy across various digital channels. My natural curiosity and analytical mindset drive me to create content that resonates with audiences. I have a proven ability to develop high-value content for diverse sectors, including B2B, education, tech, SaaS, healthcare, and marketing organizations.
Throughout my career, I have executed SEO-driven content strategies that significantly improve website visibility and conversion rates. My experience includes managing end-to-end content production, from researching and writing to editing and publishing. I thrive on collaborating with teams to create compelling narratives that simplify technical jargon into engaging content, ensuring alignment with brand voice and audience expectations.
I am eager to work with companies that value the human experience and leverage my writing, SEO, data, and marketing skills to tell impactful stories that matter. My background in science and digital marketing equips me with a unique perspective that enhances my storytelling abilities.
Experience
Work history, roles, and key accomplishments
Content Marketing Executive
Merakiulus Ltd.
Jan 2020 - Present (5 years 5 months)
Executed SEO-driven content strategies to improve website visibility and conversion rates. Created compelling technical and creative content for B2B businesses and service providers that aligned with brand voice and audience expectations.
Marketing Assistant
Airworld Tours & Exploratours Ltd.
Jan 2018 - Present (7 years 5 months)
Created SEO-optimised content, driving organic traffic to the websites. Managed and created social media content, improving engagement and audience reach.
Senior Content Analyst
Capsicum Mediaworks Digital Agency
Jan 2013 - Present (12 years 5 months)
Led a team of in-house writers, managing content strategy and quality assurance. Developed and implemented end-to-end content strategies—researching ideas, creating content plans, and ensuring alignment with client messaging and tone.
Education
Degrees, certifications, and relevant coursework
Chartered Institute of Marketing (CIM)
LEVEL 6 DIGITAL CUSTOMER EXPERIENCE (VRQ), Digital Customer Experience
Completed a Level 6 qualification focusing on understanding and enhancing the digital customer journey. Studied strategies for improving online interactions and building customer loyalty in digital environments.
Chartered Institute of Marketing (CIM)
LEVEL 6 MARKETING & DIGITAL STRATEGY (VRQ), Marketing & Digital Strategy
Completed a Level 6 qualification focusing on developing and implementing comprehensive marketing and digital strategies. Gained expertise in planning, executing, and evaluating marketing campaigns across various digital channels.
University of Mumbai
MSC, Microbiology
Pursued a Master of Science degree specializing in Microbiology. Conducted advanced studies and research in microbial science.
University of Mumbai
BSC, Microbiology
Completed a Bachelor of Science degree with a major in Microbiology. Gained foundational knowledge in the study of microorganisms.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
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