Yvette Boateng

Led end-to-end product positioning and creative strategy for 7- and 8-figure brands, translating audience insight into messaging frameworks and campaign assets. Reduced client cost-per-acquisition by 30%, generated 50+ creative concepts in a quarter, improved CTR to 3.14%, and built/managing a 5,000+ creator network aligned to product personas.

Conducted market and content gap analysis across emerging cybersecurity markets to produce a GTM roadmap for new product asset development in the UK and US. Developed customer journey-aligned content and assessed competitive positioning gaps across cybersecurity, coordinating multi-market localisation and improving marketing asset delivery speed by 60%.

Developed product-to-audience messaging for a national subscriber base of 30,000+ and designed segmented communications to drive event attendance and engagement. Achieved an 80% survey response rate and coordinated multi-stakeholder communications across 30+ branches by translating organisational objectives into audience-relevant messaging.

Developed go-to-market and content positioning strategies for 50+ brands across consumer goods, health, and travel, including L'Oréal, Trainline, Wild Deodorant, HairSyrup, and Pact Coffee. Generated 10M impressions across product-focused paid campaigns, including a campaign reaching 2M impressions within 48 hours, and grew a client’s audience by 1,000 in 2 weeks via LinkedIn positioning and thoug

Redesigned product-to-market messaging strategy, delivering an 85% uplift in customer engagement and improving brand clarity across social channels. Developed and executed Facebook Ads campaigns with product-benefit-led creative, increasing engagement by 515% within two weeks, and built influencer/creator partnerships across UK cities aligned to positioning.

Managed product-focused communications and audience engagement for a 3,000+ contact database in the media and technology sector. Established agency partnerships to expand product reach and produced press releases and thought leadership content to support credibility and inbound interest.

Assessed market and content gaps in the African cybersecurity sector and produced recommendations for digital campaign entry. Built and grew the company’s social media presence from zero and developed core content systems used by business development and sales teams.

Planned and executed social media campaigns on two platforms, organically growing the X/Twitter account with 60% more followers than industry competitors. Managed website, blog, and social content, and monitored Google Ads and keyword campaign budgets.

Activities and societies: First Love Society (listed)

Completed a BA (Hons) in Fashion with a focus on communication and promotion. Undertook work on competitive analysis and product positioning gaps, supporting multi-market localisation across Japan, USA, and the UK.

Studied GCSEs and A Levels, achieving A*-C grades in A Levels and A-C grades in GCSEs.