At Interact Software, I wrote release notes and user guides that made new features and add-ons clear for administrators and end users. I also translated technical features, integrations and use cases into benefit-led copy for different audiences.
I owned messaging for product and feature launches across web pages, email, in-app copy and sales enablement assets. My go-to-market content for the Email Newsletter feature was related to around £1m in revenue and 66 new business opportunities within six months.
At Whiteoaks International, I wrote cybersecurity content for Glasswall and Bridewell, alongside a large body of GDPR content for business audiences. I also led content for Hastee and developed brand and launch content for SleepHub.
Now, I work freelance on SEO strategy, editing and copywriting for B2B software clients, including Spektrix. I recently audited and restructured a fundraising content cluster of nearly 30 assets, mapping keywords to search intent and clarifying each page’s role and internal links.

