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@lauramilner
Experienced content writer specializing in B2B and digital marketing.
United KingdomAs a dedicated content writer with a focus on B2B communications, I have developed a strong portfolio of work that includes thought leadership pieces, sales enablement content, and campaign copy tailored for both UK and US audiences. My experience spans various industries, allowing me to collaborate closely with clients and design teams to produce impactful web pages, guides, and brochures that align with brand goals.
Throughout my career, I have successfully managed content projects, including overseeing website migrations and enhancing SEO strategies. My proficiency in tools like Slack, Figma, and Jira has enabled me to work effectively with cross-functional teams, ensuring that all content meets high standards of quality and consistency. I am passionate about leveraging AI tools to enhance content creation, and I have a proven track record of delivering high-quality campaign content for notable clients such as Equans EV and Silverstone.
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Work history, roles, and key accomplishments
ECEverything Connected
Apr 2024 - Present (1 year 7 months)
Develop B2B content including thought leadership and campaign copy for UK and US audiences. Collaborate with clients and design teams to produce web pages and guides, ensuring brand alignment. Utilize AI tools to enhance content creation and contribute to website relaunch.
VEED
Apr 2023 - Dec 2023 (8 months)
Crafted copy for B2B and B2C communications, including blog posts and landing pages. Provided copy support across campaigns and established VEED's tone of voice. Wrote copy for paid advertising and leveraged AI tools for content creation.
Imperial Society of Teachers of Dancing
Nov 2020 - Apr 2021 (5 months)
Oversaw website migration projects and managed content policies. Guided brand tone of voice and co-edited a quarterly magazine. Collaborated with designers and monitored web analytics for SEO enhancements.
WRAP
Aug 2020 - Oct 2020 (2 months)
Supported web migration project using Drupal CMS, ensuring content accuracy and compliance. Collaborated with teams to enhance user experience and content delivery.
Historic Royal Palaces
Nov 2019 - Jul 2020 (8 months)
Curated and optimized content for multiple palace websites using Umbraco CMS. Enhanced SEO and managed digital assets while training new staff on CMS workflows.
Royal Society of Medicine
Oct 2017 - Nov 2019 (2 years 1 month)
Managed website updates and created SEO-optimized content across various channels. Led marketing campaigns and collaborated with internal teams to ensure content quality.
Topshop (Arcadia Group Ltd)
Sep 2017 - Nov 2017 (2 months)
Created engaging copy for various marketing materials, ensuring brand consistency and audience engagement.
Greenlight Digital (eBay Inc)
Jun 2017 - Sep 2017 (3 months)
Developed copy for digital campaigns, focusing on engaging content that resonates with target audiences.
OMD UK
Oct 2016 - Apr 2017 (6 months)
Managed social media content and client communications, ensuring timely and engaging posts across platforms.
Degrees, certifications, and relevant coursework
MABachelor of Arts (Hons), Film-making
2011 - 2014
Grade: 2:1
Studied Film-making, focusing on various aspects of film production including directing, editing, and cinematography. Developed skills in storytelling and visual communication through practical projects and theoretical studies.
Foundation Certificate, Advertising
2017 -
Completed the Foundation Certificate, gaining essential knowledge in advertising principles and practices, enhancing skills in creative thinking and strategic planning.
Certificate, Writing
2018 -
Participated in a program designed to develop writing skills for marketing and advertising, focusing on creativity and effective communication.
Software and tools used professionally
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