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Daniel Muthomi

@danielmuthomi

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Senior marketing leader and Chartered Marketer driving revenue growth through strategic B2B/B2C campaigns.

Kenya

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What I'm looking for

I am looking for a senior remote or hybrid leadership role where I can lead demand-generation, go-to-market and digital marketing strategies, build high-performing teams, and drive measurable revenue growth.

I am a strategic, results-driven Marketing Leader and Chartered Marketer (MCIM) with over 15 years of experience leading B2B and B2C marketing across healthcare, insurance, and franchise sectors. I specialize in demand generation, brand positioning, product marketing, and content strategy, consistently delivering measurable revenue growth exceeding KES 15 million annually.

I have led digital transformations, go-to-market initiatives, partnership development, and multi-functional remote teams, producing outcomes such as a 150% increase in franchisee pipeline, 300% brand awareness growth, and substantial new business revenue. I optimize CRM workflows, mentor teams, and align marketing directly with sales and organizational objectives.

I am seeking a senior remote or hybrid leadership role where I can apply global digital marketing strategy, SaaS-inspired workflows, and cross-functional alignment to drive sustainable growth and scale revenue-generating programs.

Experience

Work history, roles, and key accomplishments

Franchise Business Development Manager

Access Afya

Jan 2025 - Sep 2025 (8 months)

Drove end-to-end franchise sales strategy, growing the qualified franchisee pipeline 150% in six months and onboarding 8 new clinic franchisees while securing partnerships with 5 major insurers.

Franchise Sales Pipeline Management Partnership Development Lead Conversion Sales Enablement Market Research

Marketing Lead

HealthX Africa

Feb 2024 - Aug 2024 (6 months)

Directed multi-channel campaigns that increased brand awareness 300% and acquired 558 B2C subscribers in four months while securing three strategic insurance partnerships to expand B2B revenue.

Digital Marketing Demand Generation Partnership Development Social Media Budget Management KPI Tracking Remote Team Leadership Market Research

Head of Marketing

The Outspan Teaching & Referral Hospital and Medical College

Aug 2018 - Aug 2023 (5 years)

Led digital transformation doubling Facebook audience and increasing engagement 50%, launched remote services that grew pharmacy sales 33%, and boosted medical college admissions 60% by 2022.

Marketing Strategy Digital Transformation Content Marketing Campaign Management Patient Acquisition Referral Programs Product Launches Analytics

Agency Manager

Resolution Insurance

Nov 2017 - Jul 2018 (8 months)

Generated KES 12 million in new business within nine months by expanding sales network, recruiting 10 agents, and securing 15 partnership contracts across bancassurance and agency channels.

Agency Management Sales Recruitment Business Development Training Revenue Growth Channel Management Performance Monitoring

Unit Manager

APA Insurance Ltd.

Jan 2016 - Jun 2017 (1 year 5 months)

Led a direct sales team of 10 to achieve annual unit revenue of KES 15 million in 2016 through targeted training, market penetration, and performance management.