Open to opportunities

Syipa User

@syipauser

Message

I’m a marketing and sales leader who boosts revenue through data-driven digital campaigns.

Kenya

Message

What I'm looking for

I’m looking for a role where I can own revenue-focused marketing strategy, lead a performance-driven team, and use analytics (SEO/SEM, CRM, and campaign measurement) to deliver measurable growth and strengthen customer acquisition and retention.

I’m a dynamic marketing and sales professional with 9+ years’ experience building revenue-boosting strategies, leading high-performing teams, and strengthening brand presence. I combine strategic planning with performance analytics to streamline execution, improve campaign ROI, and accelerate market growth.

In my current role as a Marketing & Communication Manager, I develop integrated marketing strategies across hotel revenue centers using SEO-driven content to increase online visibility and direct bookings. I optimize digital listings (including Booking.com), analyze campaign performance to adjust tactics for maximum efficiency, and spearhead product launches from ideation through promotion—driving significant revenue results.

Across insurance, sales, and digital marketing roles, I’ve recruited and trained agents/partners, coached teams against KPIs, and executed nationwide campaigns and incentive programs to improve channel engagement. I’ve also built strong partnerships, generated high-value leads, and delivered consistent target outperformance—supported by hands-on experience with Google Analytics, SEO/SEM, social media, email marketing, and Mailchimp.

Experience

Work history, roles, and key accomplishments

Current

Marketing & Communication Manager

Current

The Gific Hotel

Feb 2025 - Present (1 year 3 months)

Develop and execute integrated marketing strategies across hotel revenue centers, using SEO-driven content to increase online visibility and direct bookings. Manage Booking.com listings, measure campaign ROI via analytics, and lead collateral, social media content, product launches, sales incentives, and event proposal writing to exceed monthly sales targets.

Digital Marketing Analytics Booking.Com Listing Optimization Social Media Marketing Sales Incentive Design Proposal Writing

Tender Officer

Colnet Limited

Jan 2024 - Feb 2024 (1 month)

Managed the end-to-end tender process, from researching opportunities and coordinating inputs to preparing and submitting compliant documents. Wrote and compiled proposal content, reviewed tender documentation for accuracy and completeness, and maintained a database of past and current tenders to improve future submissions.

Tender Management Proposal Writing Bid Response Review

Agency Development Officer

Capex Life Assurance

Mar 2023 - Sep 2023 (6 months)

Recruit, onboard, and train insurance agencies and bancassurance partners to expand the sales network and improve agent productivity. Lead nationwide sales campaigns and incentive programs, monitor agency KPIs with coaching plans, and use market/competitor analysis to guide territory development and customer targeting.

Bancassurance Development Sales Training KPIs Market Research Competitive Analysis Territory Planning

Sales and Marketing Executive

Optiven Limited

Nov 2020 - Apr 2022 (1 year 5 months)

Develop and execute sales and marketing plans that consistently surpassed targets and delivered high ROI. Coached a team of 10 sales executives, achieving 100% reporting compliance and exceeding sales targets for five consecutive quarters, while growing pipelines through retail and corporate partnerships and targeted sales activations.

Sales Planning Lead Generation Partnership Development Sales Coaching Marketing Budget Management Marketing Activations

Business Development Executive

Capex Life Assurance

Jan 2017 - Nov 2020 (3 years 10 months)

Build and sustain key partnerships with insurance brokerage firms to maintain a steady pipeline of premium business. Improve lead management and conversion with a retail follow-up structure, drive competitive positioning through market research and territory expansion, and support client retention through tailored offers and deal negotiation.

Partnership Building Lead Management Market Research Deal Negotiation Client Retention

Business Research Executive

MillwardBrown East Africa

Feb 2013 - May 2015 (2 years 3 months)

Collected high-quality field data through interviews, surveys, and focus groups to support client research delivery. Conducted competitive intelligence and market analysis on pricing strategies and sales models, and processed and submitted accurate, timely raw and processed data while maintaining confidential research records.

Field Data Collection Focus Groups Competitive Intelligence Market Analysis Data Processing Confidentiality