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Magdaline Ndirangu

@magdalinendirangu

Growth-focused marketing leader driving data-driven digital campaigns and revenue growth.

Kenya
Message

What I'm looking for

I seek a senior growth or digital marketing role where I can lead data-driven, cross-functional campaigns, scale regional programs, and align sales and marketing to drive revenue and customer retention.

I am a growth-focused marketing leader with 10+ years' experience in digital marketing, sales, and customer engagement, delivering data-driven, customer-centric campaigns that accelerate revenue and strengthen brand loyalty. I have led cross-functional initiatives and regional full-funnel B2B programs, achieving measurable gains in lead quality, pipeline velocity, deal value, retention, and campaign performance.

My hands-on expertise spans marketing automation (Pardot), Salesforce Marketing & Sales Cloud, analytics (Google Analytics, Adobe Analytics, Tableau), SEO, paid media, ABM and omnichannel strategy. I combine technical fluency with commercial partnership—aligning sales and marketing to optimize conversion, reduce costs, and scale regional campaigns across multiple African markets.

Experience

Work history, roles, and key accomplishments

IL
Current

Marketing Automation Team Lead

IMCD Kenya Limited

Mar 2020 - Present (5 years 7 months)

Led digital marketing and customer experience for IMCD East Africa, executing full-funnel B2B campaigns that grew qualified leads 28% and accelerated pipeline growth by 35% through ABM and marketing automation.

Education

Degrees, certifications, and relevant coursework

Salesforce logoSA

Salesforce

Pardot Specialist (Marketing Cloud Account Engagement), Marketing Automation

Earned the Pardot Specialist (Marketing Cloud Account Engagement) certification demonstrating proficiency in Pardot marketing automation.

Google logoGO

Google

The Fundamentals of Digital Marketing, Digital Marketing

Completed The Fundamentals of Digital Marketing course covering core digital marketing concepts and tools.

EI

eMRI / Ingredion

Lean Six Sigma Yellow Belt, Process Improvement

Completed Lean Six Sigma Yellow Belt training focused on process improvement and operational efficiency.

Chartered Institute of Procurement & Supply (CIPS) logoCC

Chartered Institute of Procurement & Supply (CIPS)

Diploma in Procurement & Supply, Procurement and Supply

Completed a Diploma in Procurement and Supply covering procurement principles, supply chain management, and sourcing.

University of Nairobi logoUN

University of Nairobi

Bachelor of Arts, Communication

Completed a Bachelor of Arts in Communication at the University of Nairobi, focusing on communication principles and media studies.

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Magdaline Ndirangu - Marketing Automation Team Lead - IMCD Kenya Limited | Himalayas