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@magdalinendirangu
Growth-focused marketing leader driving data-driven digital campaigns and revenue growth.
KenyaI am a growth-focused marketing leader with 10+ years' experience in digital marketing, sales, and customer engagement, delivering data-driven, customer-centric campaigns that accelerate revenue and strengthen brand loyalty. I have led cross-functional initiatives and regional full-funnel B2B programs, achieving measurable gains in lead quality, pipeline velocity, deal value, retention, and campaign performance.
My hands-on expertise spans marketing automation (Pardot), Salesforce Marketing & Sales Cloud, analytics (Google Analytics, Adobe Analytics, Tableau), SEO, paid media, ABM and omnichannel strategy. I combine technical fluency with commercial partnership—aligning sales and marketing to optimize conversion, reduce costs, and scale regional campaigns across multiple African markets.
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Work history, roles, and key accomplishments
IMCD Kenya Limited
Mar 2020 - Present (5 years 8 months)
Led digital marketing and customer experience for IMCD East Africa, executing full-funnel B2B campaigns that grew qualified leads 28% and accelerated pipeline growth by 35% through ABM and marketing automation.
Ingredion Holding LLC
Feb 2013 - Feb 2020 (7 years)
Managed full customer lifecycle, improving repeat business 15% and implementing SAP order automation that improved efficiency by 70%+ and reduced order processing time 40%.
Express Shipping Logistics (EA) Ltd
Jul 2009 - Feb 2012 (2 years 7 months)
Coordinated import/export operations and client communications, improving repeat engagement 20% and reducing clearance delays by 25% through process improvements and negotiated freight savings.
Degrees, certifications, and relevant coursework
SAPardot Specialist (Marketing Cloud Account Engagement), Marketing Automation
Earned the Pardot Specialist (Marketing Cloud Account Engagement) certification demonstrating proficiency in Pardot marketing automation.
GOThe Fundamentals of Digital Marketing, Digital Marketing
Completed The Fundamentals of Digital Marketing course covering core digital marketing concepts and tools.
Lean Six Sigma Yellow Belt, Process Improvement
Completed Lean Six Sigma Yellow Belt training focused on process improvement and operational efficiency.
CCDiploma in Procurement & Supply, Procurement and Supply
Completed a Diploma in Procurement and Supply covering procurement principles, supply chain management, and sourcing.
UNBachelor of Arts, Communication
Completed a Bachelor of Arts in Communication at the University of Nairobi, focusing on communication principles and media studies.
Software and tools used professionally
KenyaYou can contact Magdaline and 90k+ other talented remote workers on Himalayas.
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