Open to opportunities

Doreen Gatwiri

@doreengatwiri

I am an accomplished healthcare marketing and business development leader driving growth, brand visibility, and revenue.

Kenya

Message

What I'm looking for

I seek a senior leadership role in healthcare focused on market expansion and innovation. I value collaborative, mission-driven teams, data-driven decision-making, clear ownership, and opportunities to mentor talent and scale patient-centered services.

I am a marketing and business development leader with 10+ years' experience in the healthcare sector, having led cross-functional teams of up to 28 staff and managed marketing budgets exceeding KES 120M.

I have driven measurable results including market share growth (from 3.5% to 7.5% over three years), a 36% increase in EBITDA, and growth of social media engagement to 80K followers through data-driven campaigns and strategic partnerships.

I am recognized with multiple national awards for B2B marketing, sustainability campaigns and brand stewardship, and I am seeking to apply my leadership to healthcare innovation, market expansion and mentoring high-performing teams.

Experience

Work history, roles, and key accomplishments

Current

Head of Business Development & Marketing

Current

Avenue Healthcare Group

Feb 2022 - Present (3 years 6 months)

Orchestrated positioning for 3 hospitals, 20+ medical centers and home-based care, increasing market share from 3.5% to 7.5% and surpassing EBITDA targets by 36%. Grew social media to 80,000 followers and drove revenue increases (insurance +60%, private +15%, cash +25%) while leading a 28-person marketing team.

Strategic Planning Brand Management Market Expansion Budget Oversight Digital Marketing Patient Engagement Team Leadership Partnership Development

Senior Marketing & Brand Executive

AAR Healthcare (K) Ltd.

Oct 2017 - Jan 2022 (4 years 3 months)

Acted as Head of Marketing, leading PR, digital and experiential campaigns that grew social media from 85,000 to 240,000 and launched 5 new facilities. Drove CSR programs reaching 300,000 screenings, increased private patient visits 20% and raised NPS from 70% to 90%.

Brand Management PR Social Media Strategy CSR Program Management Campaign Development Facility Launches NPS Stakeholder Engagement

Brand Executive

AAR Healthcare (K) Ltd.

Sep 2015 - Oct 2017 (2 years 1 month)

Directed brand and digital content across 18 outpatient centers, contributing to outpatient visits rising from 450,000 to over 650,000. Implemented proactive marketing communications and overhauled internal branding to improve consistency and engagement.

Content Strategy Campaign Execution Social Media Management Patient Engagement Creative Briefing Cross Channel Consistency Analytics

Administrative Assistant

AAR Healthcare (K) Ltd.

Nov 2013 - Sep 2015 (1 year 10 months)

Provided administrative support to AAR Healthcare's marketing function, coordinating schedules, communications and logistics to enable campaign execution.

Administrative Support Scheduling Microsoft Excel Microsoft Teams Mailchimp Communication