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Doreen GatwiriDG
Open to opportunities

Doreen Gatwiri

@doreengatwiri

Marketing & BD leader with 10+ yrs in strategy, brand, digital, B2B/B2C, CSR & sustainability. Open to roles in fintech, pharma, telecom & more.

Kenya
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What I'm looking for

Marketing & Business Development leader with 10+ years’ experience in market share growth, digital strategy, brand transformation & stakeholder engagement. Award-winning in B2B/B2C, CSR & sustainability. Pursuing Executive MBA and seeking senior roles in financial services, pharma, biotech, fintech, telecom, insurance & sustainability.

I am a Marketing and Business Development leader with over a decade of experience driving growth, market share expansion, and brand visibility. I have successfully led cross-functional teams of up to 28, managed marketing budgets exceeding KES 120M, and delivered measurable results including 36% EBITDA growth, 60% revenue growth from insurance, and social media communities exceeding 240K. Recognized with multiple national awards for B2B marketing, brand building, and sustainability, I excel in strategic planning, brand transformation, digital engagement, and stakeholder partnerships. Currently pursuing an Executive MBA, I am keen to pivot my expertise into industries such as financial services, pharmaceutical, biotechnology, fintech, telecommunications, insurance, and sustainability—bringing data-driven strategies, innovation, and cross-sector impact.

Experience

Work history, roles, and key accomplishments

AG

Head of Business Development & Marketing

Avenue Healthcare Group

Feb 2022 - Jun 2025 (3 years 4 months)

Orchestrated positioning for 3 hospitals, 20+ medical centers and home-based care, increasing market share from 3.5% to 7.5% and surpassing EBITDA targets by 36%. Grew social media to 80,000 followers and drove revenue increases (insurance +60%, private +15%, cash +25%) while leading a 28-person marketing team.

Education

Degrees, certifications, and relevant coursework

Strathmore Business School logoSS

Strathmore Business School

Master of Business Administration (Executive), Business Administration

Executive MBA candidate at Strathmore Business School focusing on leadership and strategic management. Program in progress.

SC

Simon Page College

Postgraduate Diploma in Professional Marketing, Marketing

Postgraduate Diploma in Professional Marketing from Simon Page College in Nairobi.

University of Nairobi logoUN

University of Nairobi

Diploma in Business Management, Business Management

Diploma in Business Management from the University of Nairobi.

Moi University logoMU

Moi University

Bachelor of Business Management, Marketing

Bachelor of Business Management with a focus in Marketing from Moi University.

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Doreen Gatwiri - Head of Business Development & Marketing - Avenue Healthcare Group | Himalayas