Open to opportunities

Christopher Johansen

@christopherjohansen

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Innovative senior marketing leader driving brand loyalty and market expansion.

United States

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What I'm looking for

I am seeking a dynamic role where I can leverage my marketing expertise to drive growth and innovation, while fostering a collaborative and creative work environment.

I am an innovative and results-driven Senior Marketing Executive with a proven track record of developing comprehensive marketing strategies that drive revenue, expand market share, and foster brand loyalty. My expertise lies in leveraging cutting-edge technologies to optimize efficiency and performance while analyzing and translating data to inform executive decision-making. I am recognized for my entrepreneurial vision, creative problem-solving, and exceptional team leadership, nurturing relationships with stakeholders to foster a culture of trust, accountability, and excellence.

Throughout my career, I have achieved significant milestones, such as increasing commercial sales by over 30% within five months and expanding digital presence to boost web traffic by 72%. My experience spans various leadership roles, including Marketing Manager at DRF Water Heating Solutions, where I shaped the Go-to-Market strategy and introduced innovative marketing initiatives. As a Freelance Marketing Consultant, I specialized in advising small businesses on marketing strategies and AI prompt training, demonstrating my commitment to helping clients overcome operational challenges and achieve their goals.

Experience

Work history, roles, and key accomplishments

Current

Marketing Manager

Current

DRF Water Heating Solutions, Inc.

Jan 2024 - Present (1 year 5 months)

Oversaw the planning, execution, and evaluation of marketing efforts across all channels. Shaped the Go-to-Market strategy and guided the creation of comprehensive marketing strategies. Analyzed campaign performance and introduced A/B tests to optimize brand presence and customer engagement.

GTM Strategy Budget Management Project Management Demand Generation Market Research Competitive Analysis Google Ads A B Testing

Marketing Consultant & AI Prompt Trainer

Self-Employed

Apr 2022 - Jan 2024 (1 year 9 months)

Advised small business clients on marketing strategy and product adoption. Conducted customer research and built marketing programs. Specialized in AI prompt training for marketing copywriting and implemented business management tools.

Marketing Strategy Customer Research User Journey Mapping AI Training Business Management Campaign Optimization Copywriting Machine Learning

Sales and Marketing Director

Anttix, Inc.

Aug 2018 - Apr 2022 (3 years 8 months)

Directed sales and marketing efforts for websites and web applications. Partnered with leadership to align vision and strategy. Built a high-performing team and created processes to enhance sales and marketing automation.

Sales Strategy Marketing Automation Team Leadership Digital Marketing Mailchimp Lead Generation

President, Sales, and Marketing

NOW Marketing Services, Inc.

Jan 2012 - Sep 2018 (6 years 8 months)

Directed all sales and marketing activities for a startup. Built relationships with clients, crafted marketing solutions, and trained staff. Achieved significant client acquisition and growth through multichannel strategies.

Sales Management Marketing Strategy Data Mining Social Media Marketing Lead Generation Account Management

Founder & President

GreatFurniture4Less.com

Jan 2000 - May 2006 (6 years 4 months)

Built a $10M web-based furniture company from the ground up. Managed all business aspects, including financing and partnerships. Became a leading reseller in the home theater market.