Open to opportunities

Eric Bogard

@ericbogard

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3x Marketing Leader Driving Transformational Growth

United States

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What I'm looking for

Marketing leadership opportunities that foster innovation, and encourage and value growth and strategic thinking.

I am an innovative, results-driven 3x marketing leader with deep expertise scaling leading SaaS brands and driving market-leading revenue acceleration. With extensive experience in developing and executing high-growth GTM strategies, building predictable revenue pipelines, and leading and scaling high-performing marketing teams that fuel growth, I’m highly passionate about delivering measurable business impact and shaping category-defining brands.

At Copyleaks, a hypergrowth SaaS AI (8.5x ARR growth, #330 on Inc. 5000), I built and scaled a high-performing marketing organization, driving 100+% YoY B2B and B2C ARR growth, with marketing sourcing 65%+ of new enterprise revenue.

Throughout my career, I have consistently exceeded revenue goals and marketing KPIs, averaging 140% against targets. My expertise in developing go-to-market strategies and executing data-driven marketing campaigns has been recognized with multiple awards, including the 'Infinite Possibilities' prize. I am passionate about leveraging my skills to drive growth and innovation in the marketing landscape.

Experience

Work history, roles, and key accomplishments

Current

VP of Marketing

Current

CopyLeaks

Jun 2022 - Present (2 years 11 months)

Member of executive management team leading end-to-end marketing strategy for a hypergrowth SaaS AI (8.5x ARR growth, #330 on Inc. 5000). Built and scaled a high-performing marketing organization, driving 100% YoY B2B and B2C ARR growth, with marketing sourcing 65%+ of new enterprise revenue.

SaaS Marketing GTM Strategy Lead Generation ABM SEO Revenue Brand Strategy PR Strategy Team Leadership Data Analysis

VP of Marketing and Customer Support

Arkadium

Jan 2015 - Jan 2022 (7 years)

Oversaw growth, product marketing, and corporate communications for a B2B2C SaaS, achieving 300%+ YoY flagship product growth through data-driven strategies and establishing a successful go-to-market strategy.

Product Marketing Branding Corporate Communications Growth Strategy ROI Analysis Team Leadership Multi channel Marketing PR Strategy Data Analysis

Senior Marketing Manager

MediaRadar

Aug 2012 - Jan 2015 (2 years 5 months)

Defined and implemented GTM and demand generation strategies for a Series-C SaaS platform, increasing inbound leads significantly and optimizing operations through automation and A/B testing.

GTM Strategy Demand Generation SEO A B Testing Public Relations Content Strategy Lead Generation Marketing Automation Data Analysis Analytics

Director of Marketing and Sales

Magnets.com

Jul 2009 - Aug 2012 (3 years 1 month)

Grew revenue and traffic significantly by leading a sales and marketing organization, executing a full-funnel digital strategy, and optimizing e-commerce processes.

Digital Strategy Customer Acquisition Revenue SEO Team Leadership Market Research Product Strategy Analytics

Marketing Manager

Authentic Response

Sep 2008 - May 2009 (8 months)

Led the marketing efforts for a market research provider, establishing the company's first marketing plan and achieving significant revenue growth through automated lead generation.

Lead Generation Marketing Strategy Content Marketing SEO Revenue Team Collaboration Budget Management Analytics Market Research

Marketing Manager

Guideline

Sep 2006 - Jan 2008 (1 year 4 months)

Created annual marketing plans for multiple business units, achieving significant new business growth through targeted campaigns and enhancing SDR productivity.