Open to opportunities

Eric Bogard

@ericbogard

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3x Marketing Leader Driving Transformational Growth

United States

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What I'm looking for

Marketing leadership opportunities that foster innovation, and encourage and value growth and strategic thinking.

Forward-thinking 3x marketing leader with deep experience scaling high-growth organizations in competitive, evolving markets. Passionate about building modern, AI-driven marketing engines that translate GTM strategy into measurable revenue outcomes, differentiated positioning, full-funnel execution, and cross-functional collaboration. Leads with empathy and curiosity, and balances analytical rigor with creative vision — with a proven ability to simplify complexity, shape narratives, and unlock growth through customer insight and positioning clarity. Known for building standout brands that break through crowded markets, elevate category leadership, and unite teams across marketing, product, sales, CS, and RevOps to accelerate performance.

As the VP of Marketing at Copyleaks, a hypergrowth SaaS AI (8.5x ARR growth, #330 on Inc. 5000), I built and scaled a high-performing marketing organization, driving 100+% YoY B2B and B2C ARR growth, with marketing sourcing 65%+ of new enterprise revenue, averaging 140% against target.

Experience

Work history, roles, and key accomplishments

Current

VP of Marketing

Current

CopyLeaks

Jun 2022 - Present (3 years 2 months)

Member of executive team leading global marketing strategy and owning PLG business for a hypergrowth SaaS AI. Built and led a high-performing distributed marketing organization, driving 100+% YoY SLG & PLG ARR growth, with marketing sourcing 65%+ of new enterprise revenue.

SaaS Marketing GTM Strategy Lead Generation ABM SEO Revenue Brand Strategy PR Strategy Team Leadership Data Analysis

VP of Marketing and Customer Support

Arkadium

Jan 2015 - Jan 2022 (7 years)

Oversaw growth, product marketing, and corporate communications for a B2B2C SaaS, achieving 300%+ YoY flagship product growth through data-driven strategies and establishing a successful go-to-market strategy.

Product Marketing Branding Corporate Communications Growth Strategy ROI Analysis Team Leadership Multi channel Marketing PR Strategy Data Analysis

Senior Marketing Manager

MediaRadar

Aug 2012 - Jan 2015 (2 years 5 months)

Defined and implemented GTM and demand generation strategies for a Series-C SaaS platform, increasing inbound leads significantly and optimizing operations through automation and A/B testing.

GTM Strategy Demand Generation SEO A B Testing Public Relations Content Strategy Lead Generation Marketing Automation Data Analysis Analytics

Director of Marketing and Sales

Magnets.com

Jul 2009 - Aug 2012 (3 years 1 month)

Grew revenue and traffic significantly by leading a sales and marketing organization, executing a full-funnel digital strategy, and optimizing e-commerce processes.

Digital Strategy Customer Acquisition Revenue SEO Team Leadership Market Research Product Strategy Analytics

Marketing Manager

Authentic Response

Sep 2008 - May 2009 (8 months)

Led the marketing efforts for a market research provider, establishing the company's first marketing plan and achieving significant revenue growth through automated lead generation.

Lead Generation Marketing Strategy Content Marketing SEO Revenue Team Collaboration Budget Management Analytics Market Research

Marketing Manager

Guideline

Sep 2006 - Jan 2008 (1 year 4 months)

Created annual marketing plans for multiple business units, achieving significant new business growth through targeted campaigns and enhancing SDR productivity.