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Chad dixon

@chaddixon

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I build AI-fluent B2B SaaS demand engines that accelerate pipeline and revenue.

United States

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What I'm looking for

I'm looking to lead AI-fluent B2B SaaS marketing with direct accountability for pipeline, revenue, brand positioning, and scalable demand generation systems.

I've led marketing and demand generation for Illumend.AI, Telarus, Bisk Education, and Supplemental Healthcare, translating complex AI, insurance compliance, cloud, cybersecurity, and education offerings into clear market narratives. At Illumend.AI, I owned strategy targeting $2.45M in pipeline contribution and managed a $500K paid media budget.

I build full-funnel systems that connect brand, product marketing, ABM, lifecycle automation, and revenue measurement. My work has reduced partner CAC by 21%, grown LTV by 14%, accelerated enterprise pipeline by 40%, and supported Telarus's growth from $30M to $70M.

Experience

Work history, roles, and key accomplishments

Head of Marketing

Illumend.AI

Jan 2025 - Jan 2026 (1 year)

Defined and executed marketing strategy targeting $2.45M in pipeline contribution across self-service and enterprise segments. Managed $500K paid media budget and built full-funnel measurement frameworks tracking CAC, LTV, and pipeline velocity.

HubSpot LinkedIn Ads Meta Ads Microsoft Advertising GA4 Claude GPT 4 Perplexity Figma Canva Gamma Gong MS Clarity Marketing Automation Lead Scoring Attribution P&L management

Vice President of Marketing and Business Development

Leff Communications

Jan 2024 - Jan 2025 (1 year)

Led full-funnel marketing strategy with AI-fluent approach, driving 40% pipeline acceleration for enterprise adoption. Managed executive marketing collaboration for McKinsey, Aon, PwC, and Deloitte across multiple regions.

AI Marketing Machine Learning LinkedIn Navigator ABM HubSpot Marketing Automation P&L management Performance Analytics CAC LTV ROI Content Strategy

Vice President of Corporate Marketing

Telarus

Jan 2021 - Jan 2024 (3 years)

Supported revenue growth from $30M to $70M through pipeline strategy, channel mix, and funnel optimization. Implemented HubSpot alongside Salesforce to establish full-funnel marketing and sales clarity.

HubSpot Salesforce Pipeline Strategy Channel Marketing Product Marketing Brand Repositioning P&L management Team Leadership Partner Marketing Funnel Optimization CAC LTV

Director of Corporate Marketing & Branding

Bisk Education

Jan 2019 - Jan 2021 (2 years)

Built scalable demand generation and lifecycle marketing programs reducing partner CAC by 21% and growing LTV by 14%. Led brand, content, and thought leadership strategy while managing external agency performance.

Sales Alignment Demand Generation Lifecycle Marketing Brand Strategy Content Strategy Thought Leadership Agency Management CAC Reduction LTV and AOV Growth Funnel Optimization

Director Marketing & Communications

Supplemental Healthcare

Jan 2017 - Jan 2019 (2 years)

Directed digital marketing and demand generation programs for a nationwide, multi-location organization, driving double-digit pipeline growth. Led the company's rebrand from strategy through execution, improving engagement and lead conversion.

Lead Quality Digital Marketing Demand Generation SEO Paid Media Content Marketing Rebranding Lead Generation Marketing ROI Campaign Measurement

Sales & Marketing Coordinator

Turner Broadcasting System

Coordinated sales and marketing activities at Turner Broadcasting System.

Director of Marketing Strategy

Entreholic Marketing Agency

Directed marketing strategy for clients at a marketing agency.

Sales & Marketing Account Executive

Disney and ESPN Media Networks

Managed sales and marketing accounts for Disney and ESPN Media Networks.

Education

Degrees, certifications, and relevant coursework

Georgia State University

MBA, International Business & Marketing

MBA in International Business and Marketing from Georgia State University.

University of Maine at Machias

BS, Marketing & English

Bachelor of Science in Marketing and English from the University of Maine at Machias.

University of Notre Dame

Certificate, Executive Leadership

Certificate in Executive Leadership from the University of Notre Dame.

Michigan State University

Certificate, Business Analytics for Competitive Advantage

Certificate in Business Analytics for Competitive Advantage from Michigan State University.