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Erica Stuart

@ericastuart

Director of Marketing at Appvance, where I launched InstantQA and improved Lead-to-MQL conversion by 50%.

At Appvance, I lead marketing strategy for an AI-first enterprise software company delivering AI-powered quality engineering and test automation. I translated complex AI capabilities into market positioning and led the launch of InstantQA, which converts human-written test cases into deterministic Playwright automation.

At Appvance, I improved Lead-to-MQL conversion by 50% and MQL-to-SQL conversion by 43% through funnel optimization and integrated demand generation. I also generated 769 MQLs in Q3 2025 against a goal of 700 and increased organic acquisition 49% year over year.

Previously, I built ACP COMPOSITES' first formal marketing strategy and co-founded 1WHIMSTAY, a discounted vacation-rental technology startup. At 1WHIMSTAY, I helped grow property inventory to 14,000+ properties across the U.S. and Mexico and increased monthly customer retention 45% through data-driven push-notification campaigns.

Experience

Work history, roles, and key accomplishments

Current

Director of Marketing

Current

Appvance

Apr 2023 - Present (3 years 6 months)

Lead marketing strategy and execution for an AI-first enterprise software company, owning GTM strategy, demand generation, product marketing, and sales enablement. Increased Lead-to-MQL conversion by 50% and MQL-to-SQL conversion by 43% while managing a $500K annual budget.

Director of Marketing

ACP Composites

Mar 2020 - Feb 2023 (2 years 11 months)

Built the company's first formal marketing strategy, annual budget, KPIs, digital programs, and reporting infrastructure. Managed digital marketing programs across paid advertising, social media, email, SEO, SEM, and content, and established Google Analytics reporting.

Digital Marketing Paid Advertising Social Media YouTube Email Marketing SEO SEM Content Strategy Google Analytics HubSpot Trade Fair Strategy Website Strategy

Vice President of Marketing

Whimstay

Jan 2018 - Mar 2020 (2 years 2 months)

Co-founded a discounted vacation-rental technology startup and helped grow the organization to 12 employees and two offshore contractors. Grew property inventory from 0 to 14,000+ properties and increased monthly customer retention 45% through data-driven push-notification campaigns.

Startups Go To Market Strategy Branding Customer Acquisition Social Media Influencer Marketing Mixpanel Data Driven Marketing Trade Shows

Senior Marcom Manager

Serious Materials

Nov 2006 - Feb 2010 (3 years 3 months)

Developed and executed integrated marketing, channel, partner, lead-generation, digital, and communications strategies for a high-growth clean-technology company. Built and managed a 12-person marketing team and directed five national trade shows.

Integrated Marketing Channel Marketing Partner Marketing Lead Generation Digital Marketing Communication Skills Team Management Trade Shows Rebranding Budget Management

Marketing Director

Disitron Industries

Oct 2004 - Oct 2006 (2 years)

Directed marketing activities for Disitron Industries.

Marketing Manager

Aequicap

Aug 2002 - Oct 2004 (2 years 2 months)

Managed marketing initiatives for Aequicap.

Education

Degrees, certifications, and relevant coursework

Boston University

Bachelor of Science, Mass Communication

Grade: Magna Cum Laude

Activities and societies: Dean's List, Golden Key Honor Society

Bachelor of Science in Mass Communication with a minor in Marketing, graduated Magna Cum Laude and named to the Dean's List and Golden Key Honor Society.