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Byron Tait Washburn

@btaitwashburn

Marketing Technology Lead at Full Flex Agency building & optimizing AI & automated systems for analysis, auditing, strategy, & client communication.

United States

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What I'm looking for

I’m looking to join a data-forward marketing team using cutting-edge digital marketing techniques, where I can apply my marketing experience, SQL certification, and recent work training and designing AI tools for data analysis and planning.

At Full Flex Agency, I primarily lead an internal team connecting data reporting systems across CRMs, AI data processors, digital ad platforms, and social media. I also developed AI systems for analysis, auditing, strategy, and automated client communication.

I also manage and optimize LMS and CRM email campaigns, live chats, workflows, and other automated communications. Additionally, I design and deploy websites, digital products, e-commerce systems, and customer-facing shopping systems. Lastly, I advise on digital ad campaigns, social media strategy, and all other marketing efforts.

At Career Development Solutions, I planned, monitored, designed, and optimized paid marketing, and managed LMS and CRM software for incoming leads with HubSpot. I brought the return on investment from 2x to 5x.

My experience includes analyzing data across Amazon accounts at Pitted Labs and reporting and product development at NuvoH2O. I’m also certified in T-SQL querying and Azure Data Fundamentals, with an emphasis on machine learning.

Experience

Work history, roles, and key accomplishments

Current

Marketing Technology Lead

Current

Full Flex Marketing

Mar 2025 - Present (1 year 6 months)

Lead an internal team of developers to connect data reporting systems, developed AI systems for analysis and client communication, and managed automated communication strategies.

Additionally tasked with designing and maintaining websites, focusing on User Experience and SEO/AEO optimization. This includes monitoring and reporting on traffic, building Schemas, and more.

AI Training Design Data Reporting CRM LMS Email Marketing Web Development Ecommerce Team Leadership AEO (Answer Engine Optimization)SEO Strategy

Marketing Manager

Career Development Solutions

Feb 2023 - Apr 2024 (1 year 2 months)

Planned, monitored, designed and optimized all paid marketing, managed LMS and CRM software for leads, and improved ROI from 2x to 5x.

Managed webinar pipelines and production, customer personas, and generated reports on MQL and SQL lifetime values and conversion rates.

Paid Marketing LMS CRM ROI Optimization Excel Pivot Tables HubSpot Marketing QR Code Management UTM Attribution Governance

Senior Account Analyst

Pitted Labs

Jul 2022 - Dec 2022 (5 months)

Managed data analytics, input, and retrieval across multiple Amazon accounts, advised marketing plans, and handled shipping, orders, and inventory.

Data Analysis Amazon Inventory Management Customer Service

Marketing Manager/Communications Analyst

NuvoH2O

May 2019 - Mar 2022 (2 years 10 months)

Monitored and optimized marketing channels with a budget averaging $95k, maintained 4.5x ROI, and increased customer engagement by 30%.

Included working on product development teams in both interest research and lifetime value.

Marketing Data Reporting Brand Guidelines Customer Engagement Product Development Content Creation UTM Based Tracking Strategies

Pinterest Account Manager

Marketstar

Dec 2017 - Feb 2019 (1 year 2 months)

Prospected and strategized visual creative and copy for paid advertising partners, worked with Pinterest to sell ad space, and coordinated with brands to meet KPIs.

Pinterest Advertising Sales KPI Management

Account Coordinator

Stage Marketing

Feb 2016 - Dec 2017 (1 year 10 months)

Answered live chats, created blog posts, ran Facebook ad campaigns, and gained experience with Hootsuite, WordPress, and social media platforms.

Hootsuite WordPress Facebook Instagram Twitter Pinterest Google

Education

Degrees, certifications, and relevant coursework

Career Development Solutions

Data Analyst (Level 2), Data Analysis

2024 - 2025

Completed Data Analyst (Level 2) training with proficiency in T-SQL querying, data analysis, quantitative insight, and Azure with an emphasis in machine learning.

Microsoft

DP-900 Certification, Azure Data Fundamentals

Earned the DP-900 Azure Data Fundamentals certification in June 2025.

HubSpot

HubSpot Certification, Marketing

Earned the HubSpot Email Marketing and Inbound Marketing certification in March 2023.

Utah State University

Bachelor's Degree, English Studies

2010 - 2017

Activities and societies: Service learning program included communication analyst, graphic design, and web design work for several companies.

Graduated in English Studies with an emphasis in Technical and Professional Communication, including service learning in communication analyst, graphic design, and web design work.