Kae Putnam

Conducted comprehensive brand and market research using social listening tools (Nielsen, Meltwater, Google Trends) to monitor online conversations and identify emerging trends. Performed competitive audits and analysis to provide key insights into brand positioning and market opportunities. Developed detailed research reports and insight decks, presenting findings and strategic recommendations to

Developed and maintained a real-time reporting dashboard for Google Ads campaigns, facilitating data-driven decision-making. Led competitive audits to assess market positioning and identify growth opportunities for clients. Collaborated with social managers, communicating impactful insights and recommendations through engaging data visualizations. Conducted in-depth market research to uncover cons

Led cross-functional teams to develop and implement marketing automation strategies, increasing campaign efficiency by 20%. Developed actionable briefs from client requests, ensuring clear communication of project goals and objectives to cross-functional teams. Transformed complex client asks into structured, forward-thinking strategies that guided creative teams in campaign development. Developed

Executed data-driven marketing campaigns through digital channels, optimizing strategies to improve ROI. Led cross-functional team meetings to align marketing initiatives with overall business strategy. Developed creative concepts and designs for digital marketing campaigns, increasing website traffic by 5%. Developed innovative social media campaign concepts, collaborating with creative teams to

Developed and implemented paid media strategies using Google Ads (DV360), Meta, YouTube, and Pinterest, focusing on maximizing ROI. Created and managed ad creative and copy for paid media campaigns to ensure consistency and effectiveness. Oversaw email sales drip campaigns via Hubspot from concept to execution, focusing on segmentation, automation, and A/B testing to maximize ROI.

Monitored industry trends and competitor activities to inform marketing strategies and maintain competitive advantage. Developed comprehensive market research strategies to identify emerging trends and opportunities for growth in target markets. Analyzed campaign performance data to identify trends and optimize paid media strategies. Mentored junior analysts, enhancing their skills in data synthes

Acted as a liaison between account representatives and the development team to ensure timely delivery and high quality of all print and digital marketing materials. Created effective marketing campaigns that met Subaru's sales and service standards. Developed and launched seasonal and holiday-themed loyalty campaigns, increasing member activity and redemptions by 30% during promotional periods.