Open to opportunities

Rick Segura

@ricksegura

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Results-driven MarTech leader and data insights expert

United States

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What I'm looking for

Seeking a challenging role that leverages my MarTech expertise and data insights skills to drive business growth and deliver results-driven solutions.

As a seasoned MarTech leader and data insights expert, I leverage my 15+ years of experience to deliver client-focused solutions in the evolving MarTech landscape. With a strong background in data analysis, I excel at dissecting complex data to extract actionable insights, designing MarTech solutions, and driving data-driven marketing strategies.

With a proven track record of success, I have consistently demonstrated my ability to interpret data, identify trends, and communicate complex concepts to diverse stakeholders. My technical proficiencies include programming languages such as Python, T-SQL, VBA, C#, and ASP/HTML, as well as expertise in data analytics, reporting, and campaign attribution.

Throughout my career, I have successfully led teams, mentored team members, and delivered results-driven solutions that meet and exceed client expectations. I am a strong communicator and collaborator, with a passion for translating complex data concepts into actionable insights that drive business growth.

Experience

Work history, roles, and key accomplishments

Current

Manager - MarTech Development

Current

DemandGen/BDO Digital

Jan 2022 - Jan 2024 (2 years)

Managed MarTech development, collaborating with sales to meet client needs and mentoring team members. Achieved 99% of revenue target in the first year, while engineering custom integrations and campaign attribution solutions.

Martech Data Analytics Campaign Management ETL Processes Python Marketo Data Visualization Team Leadership Revenue Targets

Sr. Data/Analytics Architect

DemandGen/BDO Digital

Mar 2014 - Jan 2022 (7 years 10 months)

Served as a subject matter expert in REST APIs, leading data insights development through impactful dashboards and reports. Completed key analytical projects and engineered automated ETL processes for marketing reports.

Data Insights REST APIs Dashboards ETL Processes Salesforce Data Analysis Reporting

Director of Technology & Analytics

Allegro Associates

Jan 2011 - Mar 2014 (3 years 2 months)

Designed automated lead scoring solutions and integrated data from various sources into a centralized database. Led reporting systems that improved accuracy and reduced manual effort, providing actionable insights for marketing strategies.

Lead Scoring Data Integration Reporting Statistical Analysis Marketing Automation Eloqua Salesforce

Marketing Database Sr. Consultant

Dell Inc.

Jan 2009 - Jan 2011 (2 years)

Led M&A account migration efforts, ensuring accurate integration of accounts and managing relationships with Dun & Bradstreet. Oversaw data cleansing initiatives to maintain data accuracy across the organization.