Marketing Operations & Revenue Operations professional with 5+ years of experience driving growth through marketing technology, data analytics, CRM optimization, and funnel strategy. Experienced in HubSpot and Salesforce administration, marketing automation, ABM, and lead-to-revenue processes. I combine data-driven insights with operational execution to improve marketing performance, pipeline visibility, and customer growth.
At Velsera, I evaluated and optimized attribution models, increasing campaign ROI by 27%, and analyzed user success metrics that helped increase the upsell rate by 70%. I developed HubSpot account-based marketing strategies that increased MQLs by 40% and used Salesforce to reassign over $7 million in pipeline to marketing initiatives. I also led the commercial launch of the Velsera Certification Program & Community, which drove 4,000+ user interactions in five months.
At Newomics Inc., I designed campaigns and go-to-market strategies for three products, increasing the customer base by 50%.
