At impact.com, I led strategy, creative execution, performance optimisation and delivery for contextual commerce advertising campaigns across premium publishers including CNN, BuzzFeed and New York Post. During Black Friday/Cyber Monday and the Christmas peak period, the department reached approximately three times its earnings target for both publishers and advertisers.
I developed contextual commerce strategies for US and UK retail brands, connecting campaign objectives with publisher environments and audience intent. I also managed campaign planning, setup, quality assurance, launch, optimisation and reporting.
At Bridge Markets, the Cape Town community marketplace I founded, I support local entrepreneurs, creatives, fashion brands, artisans and small businesses through curated markets and networking opportunities. I manage business growth strategy, vendor relationships, event logistics, partnerships, marketing and customer experience.
Through What LBK Thinks / Bridgette Kgosana, I offer digital marketing and content creation services to local businesses and entrepreneurs. My work includes affiliate and creator management, social media, SEO, PPC advertising, email and content marketing, UGC and video production.
