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Zinhle Maseko

@zinhlemaseko

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I build profitable full-funnel paid media campaigns across Google, Microsoft, and Meta Ads.

South Africa

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What I'm looking for

I'm looking to own full-funnel paid media performance, use accurate attribution and data to drive commercial decisions, and collaborate closely with sales, product, and creative teams.

I've managed full-funnel paid media for DHS Equipment across Google Ads, Microsoft Ads, and Meta Ads, achieving average ROAS of 6:1, 5:1, and 3:1 respectively.

I manage six-figure budgets, optimise targeting, bidding, creative, and audience strategies, and use performance data to forecast revenue and improve return on investment.

I've implemented conversion tracking through Google Tag Manager, GA4, Meta Pixel, Microsoft UET, Enhanced Conversions, and Conversions APIs to protect attribution accuracy and reporting quality.

My broader marketing leadership at The KPS included digital strategy, demand generation, sales alignment, campaign testing, segmentation, and data-informed decisions using SQL, dashboards, and customer behaviour insights.

Experience

Work history, roles, and key accomplishments

Paid Media Specialist

DHS Equipment

Aug 2025 - May 2026 (9 months)

Developed and executed full-funnel paid media strategies across Google Ads, Microsoft Ads and Meta Ads, managing six-figure budgets and achieving ROAS of 6:1, 5:1, and 3:1 respectively. Implemented conversion tracking and ran A/B tests to optimize performance.

Google Ads Microsoft Ads Meta Ads Google Tag Manager GA4 META Pixels UET Google Enhanced Conversions Conversions API (CAPI)Keyword Research Audience Segmentation Remarketing Lookalike Audiences A B Testing Looker Forecasting Budget Management ROAS optimization

Head of Marketing

The KPS (Pty) Ltd

Jan 2025 - Jun 2025 (5 months)

Directed digital strategy across web, social and paid media, overseeing budget allocation and channel mix to accelerate lead generation and revenue growth. Built demand generation programmes and led cross-functional collaboration with sales, product and customer success.

Digital Strategy Budget Management Performance Marketing Lead Generation Marketing Automation CRM Analytics Segmentation KPI Tracking Cross functional Leadership

Marketing & Sales Co-ordinator

The KPS (Pty) Ltd

Oct 2024 - Jan 2025 (3 months)

Executed day-to-day paid and organic campaign activity, translating strategic objectives into daily marketing plans and establishing KPIs. Ran A/B and multivariate testing, used SQL and pipeline velocity metrics to inform sales funnel decisions.

Paid Media Organic Marketing A B Testing Multivariate Testing Segmentation SQL Funnel Analysis KPI development Competitive Analysis Reporting

Senior Content Producer

The KPS (Pty) Ltd

Jul 2024 - Oct 2024 (3 months)

Produced creative and landing assets supporting paid and organic campaigns with a B2B, performance-focused lens for Baseus South Africa. Led full-cycle content production and short-cycle campaign execution aligned to conversion and engagement goals.

Content Production Landing Page Design B2B Marketing Campaign Execution Creative Strategy Conversion Rate Optimization

Marketing Group Lead

Afropolitan (Afropass)

Nov 2023 - Jul 2024 (8 months)

Set, monitored and enforced weekly KPIs across the marketing team, ensuring consistent performance tracking and results-focused execution. Led marketing initiatives targeting government, healthcare and education sectors, and refined the B2C value proposition.

KPI Management Team Leadership B2C Marketing Messaging Frameworks Brand Strategy Sector Marketing Partner Integration

Social Media Manager & Ops Intern

Anarchy Labs (now TruthSuite)

Oct 2023 - Jun 2024 (8 months)

Defined campaign objectives and reported on ROI, tracking performance metrics to optimise reach and impact. Designed and executed a social strategy aligned to awareness, engagement and conversion goals.

Social Media Strategy Campaign Management ROI Reporting Performance Monitoring Competitive Research Trend Analysis

Commercial Content Producer

MindAd Media Productions (Pty) Ltd

Sep 2022 - Nov 2023 (1 year 2 months)

Co-ordinated multiple simultaneous campaign projects end-to-end, ensuring delivery against timeframes and performance milestones. Partnered with creative teams and clients to refine brand narratives and PR strategy.

Project Coordination Campaign Management Brand Narrative PR Strategy Quality Assurance Client Relations