ACAlexa Carelse
@alexacarelse
Full-funnel digital marketer driving paid and organic performance growth.
South AfricaWhat I'm looking for
I am a full-funnel digital marketer who blends creative insight with data-driven performance to scale visibility, engagement, and ROI across Google, Amazon and social platforms. Certified in Google Ads, Amazon Ads and HubSpot, I design, launch and optimize campaigns that increase conversions, reduce CPA and improve overall ad ROI.
My background spans experiential brand activations, client servicing and campaign analytics—working with FMCG brands and authors to convert storytelling into measurable sales growth. I collaborate closely with creative teams, manage end-to-end campaign lifecycles, and deliver actionable performance reporting that guides strategy and growth.
Experience
Work history, roles, and key accomplishments
Career Account Manager
Dane Chung Network
Jan 2025 - Present (10 months)
Serves as main client liaison managing end-to-end digital marketing and Amazon Ads campaigns that increased click-throughs and sales while guiding creative and reporting to improve performance.
Freelance Digital Marketing Specialist
Freelance
Jan 2023 - Jan 2025 (2 years)
Ran full-funnel paid media campaigns across Meta, Google, and TikTok for clients including alcohol brands, improving engagement, reach and ROI through creative testing and audience insights.
PA to Business Unit Director
OffLimit Communications
Jan 2022 - Jan 2023 (1 year)
Supported the Business Unit Director by coordinating campaign workflows, client communications, CRM tasks and performance tracking, building foundational skills in digital execution and reporting.
Brand Ambassador
OffLimit Communications
Jan 2020 - Jan 2022 (2 years)
Represented FMCG brands through national experiential activations and social content creation, increasing product awareness and translating real-world engagement into digital storytelling.
Education
Degrees, certifications, and relevant coursework
John Bisseker Secondary School
High School Diploma, Secondary Education
2011 - 2015
Completed secondary education at John Bisseker Secondary School from 2011 to 2015.
Tech stack
Software and tools used professionally
Availability
Location
South AfricaAuthorized to work in
Job categories
Skills
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