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Lize de Klerk

@lizedeklerk

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I build growth-focused fashion and e-commerce campaigns across partnerships, social, and performance marketing.

South Africa

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What I'm looking for

I'm looking for a collaborative, forward-thinking team where I can combine strategy with execution. I enjoy turning insights into impactful campaigns, using data to optimise results, and continuously learning. I'm excited by roles where I can take ownership and contribute to meaningful business growth.

At Yaga, I lead South African marketing across GMV and KPI tracking, strategic partner campaigns, affiliate-channel launch, and market-expansion research in Egypt and the UAE. I’ve also delivered brand collaborations with The Foschini Group, The Sneaker Shack, and Me&B, while leading influencer activity across South Africa and Kenya.

Previously at The Box Fashion, I led seasonal campaign production, copywriting, social strategy, website updates, trend forecasting, buying, and digital promotions. I bring more than 10 years of fashion and e-commerce marketing experience, combining creative storytelling with performance insights from Meta Ads, Tableau, Power BI, Looker Studio, and CRM campaigns.

Experience

Work history, roles, and key accomplishments

Brand Architect

Yeet Marketing

Apr 2026 - Aug 2026 (4 months)

Led marketing strategy for eight client brands, turning business objectives into integrated campaigns. Developed campaign concepts and launch strategies across organic, paid, and influencer channels, while partnering with clients and cross-functional teams to deliver effective, results-driven marketing.

Microsoft Office Canva Influencer Marketing Strategic Planning Pitch Decks

Marketing Manager

Yaga

Oct 2025 - Apr 2026 (6 months)

Owns daily tracking and analysis of GMV and other key KPIs, negotiates business partner campaigns, and spearheaded the launch of Yaga's first affiliate marketing programme. Conducted market research across Egypt and the UAE to validate expansion opportunities.

Performance Management KPI Analysis Negotiation Affiliate Marketing Market Research Strategic Planning

Growth Manager

Yaga

May 2024 - Oct 2025 (1 year 5 months)

Rolled out high-impact brand partnerships with top local retailers, served as SA market liaison for TV and OLV campaigns, and led influencer marketing campaigns in South Africa and Kenya. Created and analysed Meta ad campaigns and authored PR content.

Brand Partnerships Campaigns Influencer Marketing Meta Ads PR CRM Tableau Power BI Data Analysis

Social Media Manager

Yaga

Aug 2021 - Apr 2024 (2 years 8 months)

Owned end-to-end social strategy and execution across South Africa, India, and Kenya, including content planning, posting, community engagement, and reporting. Conceptualised and executed monthly marketing campaigns and wrote copy for various digital content.

Social Media Strategy Content Planning Community Engagement Campaign Management Copywriting Influencer Collaboration

R&D: Creative Executive (Supervisor)

The Box Fashion

Nov 2019 - Jan 2021 (1 year 2 months)

Wrote and edited copy across all customer touchpoints, developed seasonal marketing strategies, and led end-to-end seasonal campaign production. Managed creative updates for the website, oversaw design teams, and conducted trend forecasting.

Copywriting Social Media Strategy Campaign Production Creative Direction Trend Analysis Buying Facebook Ads YouTube Ads

R&D: Creative Assistant (Team Leader)

The Box Fashion

Sep 2017 - Oct 2019 (2 years 1 month)

Developed and implemented social media content calendars, created and scheduled posts, and managed community interactions. Wrote and edited blog content aligned with seasonal collections and brand storytelling.

Social Media Management Content Scheduling Community Management Blog Writing Event Management Internal Communications