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Zinhle User

@zinhleuser1

Social Media Strategist at PayJustNow, FinChoice & Weaver Fintech; shaped a creator campaign reaching 526,523 combined followers.

South Africa

Message

At PayJustNow, FinChoice & Weaver Fintech, I lead social and creator partnerships across three fintech brands. For PayJustNow’s Lucky 7 campaign, I led the social strategy and creator management for a three-part activation that reached 526,523 combined followers.

I also researched, selected and managed 12 creators for PayJustNow’s Black Friday campaign with Takealot, which generated 629.7K organic views and 12.18K interactions across Instagram and TikTok. I owned the Pay-in-12 UGC series end to end, from sourcing customers and developing the concept to directing the shoot and editing the final cuts.

At Female Founder Initiative, I planned digital campaigns and creator activations that helped increase event signups by 35%. Earlier, at AfreDigital, I produced creator and UGC content and collaborated on TikTok Creative Exchange campaigns; my self-shot, self-edited content for the SHEIN x Sphokuhle campaign was part of work recognised at the PMI Prestige Awards 2025.

Experience

Work history, roles, and key accomplishments

Current

Senior Social Media Strategist & Partnership Manager

Current

PayJustNow, FinChoice & Weaver Fintech

Jul 2025 - Present (1 year 3 months)

Leads social and creator partnerships across three fintech brands, sourcing and briefing creators, owning strategy, content and reporting, and coordinating a studio team. Promoted from Strategist to Senior within 12 months.

Sourcing Creators Influencers Partnership Management Campaign Strategy Content Production Reporting Instagram TikTok Giveaways Influencer Platforms Meta GA4

Lead Marketing Strategist

Female Founder Initiative

Sep 2023 - Jun 2025 (1 year 9 months)

Planned and ran digital campaigns and creator activations for webinars and summits across Africa and the UAE, managing partner relationships and paid campaigns on LinkedIn, Google and Meta. Drove a 35% increase in event signups and grew webinar signups by 40%.

Digital Campaigns Creator Activations Partnership Management Paid Media LinkedIn Google Meta Analytics Reporting

Digital Marketing Assistant

AfreDigital

Jan 2022 - Sep 2023 (1 year 8 months)

Managed content calendars and campaigns for 5+ clients, produced and edited creator and UGC content, and collaborated on the TikTok Creative Exchange. Optimised landing pages and nurture campaigns that increased CTRs by 25%.

Content Calendar Campaign Management Content Production Video Editing TikTok Landing Page Optimization Analytics Reporting

Marketing Intern

She Leads Africa

Aug 2020 - Jan 2021 (5 months)

Supported creator and community activations for a virtual summit series, recruiting and managing an ambassador program across regions. Drove 800+ event signups through ambassador-led and tracked campaigns.

Creator Activations Community Management Ambassador Program Event Marketing

Consultant (Digital Marketing)

Zukhanye Digitalz

Managed digital presence for The Pavilion Shopping Centre, conceptualising multi-platform campaigns, building a consistent content calendar, and delivering monthly performance reporting. Grew monthly views by 321.8K, interactions by 4.5K and followers by 852.

Multi Platform Campaigns Content Calendar performance reporting Social Media Management