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Lynn Hand

@lynnhand

Digital Marketing & Paid Media Specialist at Networds Digital Marketing Agency, optimising Google Ads and Meta campaigns.

South Africa

Message

What I'm looking for

I'm looking for remote or hybrid roles and am available immediately.

At Networds Digital Marketing Agency, I managed Google Ads and Meta campaigns for nine clients across retail e-commerce, B2B and hospitality, with around R150,000 in combined monthly ad spend. I built and optimised campaigns across Search, Shopping, Performance Max, Display and Video, and improved e-commerce campaign setup by restructuring Merchant Center feeds and product groups.

Before moving into hands-on paid media, I managed blue-chip retail, telecoms and financial services accounts at MOVING TACTICS SOUTH AFRICA, where I renegotiated supplier pricing and ran projects from client brief through to installation. I also set up and ran BUSINESSFINDER, from brand identity and daily operations to event promotion and membership lead generation.

Experience

Work history, roles, and key accomplishments

Current

Freelance Digital Marketing Consultant

Current

Networds Digital Marketing Agency

Aug 2026 - Present (3 months)

Continuing project work for Networds Digital Marketing Agency after permanent contract ended. Supports live Google Ads and Meta campaigns on a project basis, covering optimisation, performance reporting and client recommendations.

Google Ads Meta Ads Campaign Optimization performance reporting

Business and Marketing Lead

Business Finder

Jan 2025 - Jul 2026 (1 year 6 months)

Set up and ran a business networking and local listings venture from scratch, including brand identity, social presence, website, and event promotion. Drew 40 to 50+ people to typical events and turned attendance into an ongoing lead channel.

Brand Identity Social Media Management Event Promotion Lead Generation Content Strategy

Account Executive

Networds Digital Marketing Agency

Jun 2023 - Jul 2026 (3 years 1 month)

Managed around R150,000 in combined monthly ad spend across Google Ads and Meta for nine clients across retail e-commerce, B2B and hospitality. Built and optimised Google Ads campaigns end to end, managed Google Merchant Center, and ran client performance reviews.

Google Ads Meta Ads Google Merchant Center GA4 Google Tag Manager Conversion Tracking A B Testing Bid Strategy Audience Targeting Product Feed Optimization performance reporting Account Management Budget Management Mailchimp SEO Google Business Profile

Freelance Account Manager

Superseed, Mdot, Quazar

Jul 2021 - Jun 2023 (1 year 11 months)

Managed client accounts across three digital agencies, covering briefing, delivery coordination and day-to-day client communication. Learned agency workflows, resourcing and client servicing models.

Account Management Client Communication Project Coordination

Account Manager and Public Relations Executive

Luxury Brand Consulting

Jun 2022 - Sep 2022 (3 months)

Managed client accounts and PR activity for a luxury brand consultancy.

Account Management Public Relations

Account Manager

Moving Tactics South Africa

Oct 2013 - Jul 2021 (7 years 9 months)

Managed blue-chip retail, telecoms and financial services accounts for South Africa's leading digital signage company. Held account ownership for major national brands, renegotiated supplier pricing, and ran projects from brief to installation.

Account Management Project Management Supplier Negotiation Cost Management Invoicing Client Relations

Sales, Program, Social Media and Marketing Coordinator

Chilli Adventures Work & Travel

Sep 2012 - Oct 2013 (1 year 1 month)

Ran social media strategy, Facebook ad campaigns and promotions, generating leads and supporting direct sales. Managed the website, monthly email newsletter and campaign reporting.

Social Media Strategy Facebook Ads Email Marketing Campaign Reporting