At Optivita Trading, I develop and execute paid media strategies across platforms including Meta, Google Ads, DV360, LinkedIn, TikTok, Twitter, and YouTube. I manage campaigns from planning and audience segmentation through optimisation and performance reporting.
I use Google Tag Manager, GA4, and UTM structures to support reliable attribution, and build performance dashboards in Looker Studio, Agency Analytics, and Power BI. I also conduct keyword research and account audits to identify opportunities to improve campaign profitability.
At Optivita Trading, I manage Shopify operations, product feeds, and email campaigns using Mailchimp and Klaviyo. I also work on SEO improvements and revenue reconciliations.
Previously, as E-Commerce Lead at Arches Post Liquors, I managed Takealot products, stock, pricing, and monthly ad campaigns. I also ran Google Ads and email campaigns, reviewed website performance, and prepared reports on campaign KPIs, profit margins, and ROAS.
