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Noluthando Zondi

@noluthandozondi

Paid media and campaign specialist building error-free Meta/Google setups and measurable performance reporting.

South Africa
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What I'm looking for

I’m looking to lead paid campaigns end to end—setup, QC, tracking, and optimisation—partnering closely with stakeholders to scale performance on Meta and Google, with room to turn insights into sharper creative and higher conversions.

I’m a digital marketing professional and iHub Africa graduate, detail-obsessed and highly organised. I plan and run campaigns across Meta and Google, certified in Meta Blueprint, Google Analytics 4, and Google Ads.

I build and quality-check the full setup—audiences, budgets, placements, targeting, UTMs, and creative specs—so campaigns go live error-free. I track and report performance in GA4 and Looker Studio, pulling out trends and clear optimisation opportunities.

Through freelancing, I support brands like iHub, Girls & Boys Town, Impande Beauty, Mizou, ClintelioAI, and Blache Inc., handling end-to-end execution. I also write and adapt ad copy and creative briefs, using AI tools to speed up content production without losing quality.

I’ve also brought hands-on operational leadership as a co-founder and Operations Lead at a mobile-first healthcare startup, owning strategy, operations, and partnerships across 200+ clinics. I built operating systems, SOPs, and tracking from scratch—coordinating delivery and preparing stakeholder reporting with consistency.

Experience

Work history, roles, and key accomplishments

IN
Current

Freelance Digital Marketing

Independent

Jan 2024 - Present (2 years 5 months)

Planned and ran paid campaigns across Meta and Google, building end-to-end setups including audiences, budgets, placements, targeting, and UTMs. Performed pre-launch QC and reported performance in GA4 and Looker Studio to support optimization decisions.

Education

Degrees, certifications, and relevant coursework

iHub Africa logoIA

iHub Africa

Certification in Digital Marketing, Digital Marketing

2024 - 2024

Grade: 80% average (Top Program Achiever; Excellence Award)

Completed a Certification in Digital Marketing at iHub Africa, graduating with an 80% average as a Top Program Achiever and receiving an Excellence Award.

University of KwaZulu-Natal logoUK

University of KwaZulu-Natal

Bachelor of Arts, International Relations

2013 - 2019

Earned a Bachelor of Arts in International Relations from the University of KwaZulu-Natal from 2013 to 2019.

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